I need some assistance.
I have the dataset for my city's property tax rolls and am starting to build a proposal for our own Land Value Tax (LVT), but I need ideas on how to slice the data so I can address the majority of the questions out of the gate.
Methodology: Take the current year's property tax rate (2.6167%) and apply that to every listed property in the city. Take the total, theoretical income the city makes from this and divide it by the total assessed land of the city to calculate the LVT rate (17.23421%) and apply that to every parcel of land in the city, ignoring the improvements on the land. Thus keeping the proposal revenue neutral.
The data wasn't the easiest to break down or translate across, so shout out to u/ptunnel for getting me the cross tables I needed as well as an RStudio tutorial.

How would you like to see the data?

What I have so far by dollars and percentage:

• Top 5 winners and losers
• median gain (about $500 a house in your pocket, or 25% savings), and quintiles (50% of the people will see a loss of $500 to a savings of $1,200)
• plot of buildings by their total value and change in taxes
• box plots of tax change by neighborhoods (too cumbersome to display correctly)
• box plots of tax change by total assed broken down by quartile

The 5 winners by $ are...

1. A casino's multi-million dollar hotel next to their already large complex (saving $2.5 million, or saving 97% of their bill)
2. A recently renovated 25 story bank corp campus ($2.3m, 83%)
3. A brand new insurance HQ skyscraper ($1.9m, 24%)
4. Another bank business tower ($1.7m, 38%)
5. Luxury apartment complex ($1.5m, 80%)

Top winners by % are data errors with structures built on no land, or whose land is exempt. These are town houses reserved for people with disabilities and assisted living, church sponsored businesses (schools, soup kitchens and foster care), non-profit hospitals. I'm not upset having these businesses paying nothing in property taxes.
The 5 losers by $ are

1. A business park that's just as much parking lot as it is building (losing $2.16m, or 191% increase)
2. "Active" construction in the heart of downtown that we were told would be completed 3 years ago (-$1.88m, 559%)
3. Empty lot that use to be a stadium, soon to have a business park (-$1.5m, 559%)
4. Parking lot next to the airport (-$1.3m, 502%)
5. Undeveloped land next to our largest attraction (-$1.06m, 550%)

5 losers by % all round out to the magic 559% increase (no improvements on the land), and they are

1. Undeveloped 3.3 acres of residential land privately owned and locked away behind private houses (-$6k)
2. A vacant business that's not for sale or lease (-$17k)
3. An empty lot that is next to mansions that overlook the lake bluff (-$34k)
4. 11 year old luxury condos (-137k)Note their improvements are ignored in their tax assessment from a city deal
5. An overgrown lot that use to have a house on it (-$6k)

What have we learned?
Looking at the Quartiles all the money is being moved about on the high value land that isn't residential. This means the average homeowner or single-family/duplex renter will see minimal change. Especially since some of these properties saw a 70% increase in their tax bill from 2019 with no warning.
Because of contracts already in place, immediately moving over to pure LVT will be difficult because Milwaukee has given tax deals to developers to ignore improvements in order to boost construction. This could potentially be a breach of contract.
Full disclosure: I have two lots in this city, a home I live in and a vacant lot next to it that is our side yard. The changes to my tax bill would be a savings of $1,400 (33%) for the house and a loss of $2,700 (559%) for the empty lot, totaling me losing $1,300, or a 27% increase in my property taxes.

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

I know what you're already thinking. Playboy is a dead porn brand that publishes a magazine and doesn't appeal to millennials or gen z right?
Wrong.
Leadership
Let's start with Ben Kohn, the CEO. Kohn has worked in private equity for 25 years and started a firm called Rizvi Travers which invested in pre IPO tech companies. They were the largest investor when Twitter went public and invested in Facebook, Snapchat, Square, SpaceX, Instacart, and Uber.
In 2011, Kohn partnered with Hugh Hefner and took Playboy private. Kohn became the CEO in 2017 with the goal of revitalizing one of the largest, most recognizable brands in the world. Since becoming CEO, Kohn has been shutting down most of the legacy business and most recently discontinued producing a domestic magazine. He's focused most of his attention so far on growing the high margin licensing business and direct to consumer business, transforming Playboy into a consumer lifestyle brand focusing on 4 categories:

• Sexual Wellness
• Style & Apparel
• Gaming & Lifestyle
• Beauty & Grooming

Kohn is also placing a strong emphasis on appealing to women and young people, something that Playboy had never done in the past. Over the last 3 years, the female audience has grown by 70% and 90% of their audience today is under the age of 40. Out of the total e-commerce sales, 40% of customers are women.
Financials
Playboy is already a profitable business. They have a highly efficient, high margin business model that accelerates with growth.
For the first 9 months of 2020, Playboy grew revenue by 78% from 57 million to 101 million and grew adjusted ebitda 129% from 9.5 million to 22 million. For 2021, they reaffirmed guidance of 167 million of revenue and 40 million dollars of ebitda. By 2025, Playboy is conservatively projecting 296 million of revenue and 140 million in ebitda, but expects it to be much greater. It's also important to note that they have over 400 million of forward booked minimum guaranteed cash flow, but they only recognize 67 million of that today, so the actual revenue numbers are much higher.
Playboy's business is monetized in two primary ways, licensing and direct to consumer. Licensing is a key part of the revenue stream and they anticipate it more than doubling moving forward. However, Playboy is extremely excited about its growing direct to consumer business as well which I will dive into in the next section.
Growth
Playboy has huge growth opportunities in each of their 4 product categories. First I want to point out that Playboy is HUGE in China and it's growing rapidly in India. In China, Playboy is one of the leading men's apparel brands with over 2500 brick and mortar stores and over 1000 e-commerce stores. Playboy sells products in over 180 countries and is the 17th most licensed brand in the world.
Style & Apparel:
Over the last 3 years, Playboy has partnered with Pacsun, Misguided, Supreme, and others. The Pacsun and Misguided businesses have increased almost 15x over the last 3 years. Playboy also launched Playboy Labs and partnered with Steve Aoki to promote the brand. Playboy intends on transitioning this business from a pure licensing business to a direct to consumer business going forward. They have future collaborations with Yandy planned as well.
Sexual Wellness:
The sexual wellness category is a 240 billion dollar industry today and is projected to grow to 400 billion by 2024. Currently, the industry is fragmented and made up of small businesses with no ability to scale. Playboy is poised to become the leader in this category through strategic acquisitions of existing companies and by growing its product offerings. Yes, I'm talking about lingerie, condoms, sex toys etc. They recently acquired the sexual wellness retailer Lovers for 25 million and expect them to add 45 million in revenue over the next 12 months. They are planning on making more strategic acquisitions in this space moving forward to become the leading direct to consumer brand in this field. They also began offering online sexual wellness classes for women, which have seen large growth since inception.
Gaming & Lifestyle:
The growth opportunities in this category are huge. Playboy is diversifying into online gambling, mobile gaming, CBD/Marijuana, and virtual reality. They have a social club/poker room opening in Houston this year in addition to their casino in London. They currently have partnerships with Microgaming as well as Scientific Games for mobile gambling apps like slots and poker, with plans to build more. They are also planning on entering the sports gambling market through partnerships with well known sports betting operators.
Moreover, they recently launched an exclusive furniture collection on Wayfair and plan on offering more in the future. They currently offer 3 CBD products and have plans to enter the legal marijuana market when it's legalized at the federal level, which might happen soon under the Biden administration. As of now they sell Playboy branded smoking materials like ash trays and grinders. They are planning on launching 4 more CBD products in 2021. Lastly, Ben Kohn said that experiencing Playboy through a virtual world format is something that is "extremely interesting to us". He gave an example of the Travis Scott and Unreal Platform collaboration.
Beauty and Grooming:
Currently, Playboy offers men's and women's fragrances and color cosmetics in Europe. They have plans to expand their product line and enter the North American market this year. In China, a place where Playboy has a large market presence, Men's grooming is one of the fastest growing categories and an area that Playboy is not in today. They are planning on entering this market in the near future with Playboy branded skincare and grooming products.
SPAC Merger
Playboy has a DA with Mountain Crest Acquisition Corp, $MCAC, with the shareholder vote taking place THIS TUESDAY 2/9/21. Once it's approved, the ticker will change to PLBY shortly after. One of the great things about this deal is that there are absolutely no warrants outstanding, meaning there will be very little dilution. They only have 1/10th of a right per share outstanding which automatically convert to common stock. Upon completion of the merger, PLBY will have only 37 million shares outstanding, which is a very low float. Any increase in volume and demand will send the stock price higher.
After the merger, PLBY will have a market cap of approximately 413 million. For comparison to other global brands, Nike's market cap is 185 billion, Disney's is 329 billion, and Lululemon's is 45 billion. Now I'm not saying Playboy is near those companies today. However, if they continue growing and realize their potential, they're massively undervalued.
Additionally, the management team all signed 12-month lock ups, preventing them from selling for at least one year. This is not a transaction sale, but a true capital raise to accelerate growth. They are in this for the long haul.
Conclusion
Playboy has big growth opportunities in multiple product categories to become a leading consumer lifestyle brand. They have a high margin profitable business model and a very healthy balance sheet. They have 100 million in free cash right now and only 40 million in net debt, or one times 2021 adjusted ebitda. They already have global brand awareness and the bunny logo alone has tremendous value. Ceo Ben Kohn knows what he's doing and has a proven track record of success.
It might be flying under the radar right now because all the hype is surrounding GME and EV socks. I believe when the ticker changes to PLBY and people realize that Playboy is no longer what it used to be, this has huge long term upside.
FYI: All of the statistics I mentioned are directly taken from the CEO Ben Kohn in his 1 hour webinar interview with SpacInsider.
Disclosure: Long 500 commons $MCAC
Disclaimer: Do your own due diligence too

Hello everyone. A few years ago I posted a complete summary of the Borderlands games up to Borderlands 3. Today I am back to update the story summary with all of the new events and lore revealed in Borderlands 3. That original post can be found here. If I missed anything or got something wrong, please comment down below so I can amend it.
Be warned there are MAJOR SPOILERS ahead for Borderlands, Borderlands: The Pre-Sequel, Borderlands 2, Tales From the Borderlands, Borderlands 3, DLC expansions, and the future of the series. Without further ado, here it is, the complete story of the Borderlands franchise!
Lore
Long ago, an ancient alien race known as the Eridians inhabited the universe. Originating from the planet of Nekrotafeyo, Their technological advancements far exceed anything the modern universe has been able to create thus far. The Eridians created Guardians, mechanical constructs, to protect their race and caches of technology, riches and weapons, known as Vaults. Powerful women imbued with supernatural powers known as Sirens begin to appear at some point. Only 7 Sirens can exist in the universe at a time, and when one dies, her unique powers are passed to another individual. Of the 7 known Siren Powers, we have seen 5 of them; Phaselock, Phaseshift, Phasewalk, Phasetrance, and Phaseleach.
At some point in their history, the Eridians encountered an immensely powerful interdimensional creature called The Destroyer. The Destroyer threatened all of creation, and in a final effort to stop it from destroying the universe, the Eridians sacrificed their race to trap the beast inside The Great Vault, a massive Vault the size of a planet. Nyriad, a Siren, completed the sealing of the Great Vault through use of a Powerful Machine on Nekrotafeyo. Following this, Nyriad, in an effort to prevent her Phaseleach powers from transferring to a new host, locked herself in the Vault on Nekrotafeyo to die. The Phaseleach powers would not be transfered to a new host upon her passing.
The Great Vault would later become known as the planet of Pandora, with her moon, Elpis serving as the Great Vault’s key. In an effort to keep the Destroyer dormant, a feeding hole was constructed through which sacrifices would be made every 200 years. A Vault Monster known as The Warrior was left behind on Pandora to protect the Great Vault, and a Vault Monster known as The Sentinel was left on Elpis to hold knowledge of the Great Vault’s purpose.
Fast forward millions of years to modern times. Humanity develops faster than light travel and begins to explore the galaxy. Typhon DeLeon, seeking a life greater than that of his turd farming parents, sets out on a universe-wide expedition to search for fame and glory. He discovers an Eridian Vault on the planet of Promethea. He sells the Vault's contents to a small company known as Atlas to fund further searches for Vaults. Typhon DeLeon would gain notoriety as the first Vault Hunter.
The riches within the Promethean Vault allow Atlas to become the largest and most powerful corporation in the galaxy. They establish their corporate headquarters on the Promethea and begin to explore and settle new worlds, one of which is Pandora. The Dahl Corporation arrives on Pandora soon after, and expands it's mining operations to the planet and her moon, while Atlas rules over its Pandoran settlements with its elite military unit, the Crimson Lance. The Corporate Wars, fought between massive corporations over resources began sometime after.
During DeLeon's travels, he meets a woman named Leda, with whom he accidentally discovers the ancestral homeworld of the Eridians, Nekrotafeyo, while making love. The couple would conceve their children within the Vault after opening it and slaying the Vault Monster within. Leda gives birth to conjoined twins, whom Typhon would separate so that they could survive, unbeknownst to the fact that they had absorbed the Phaseleach Siren powers of Nyriad. The twins were named Troy and Tyreen, and would later become known as The Calypso Twins. At some point of their childhood, Leda would be accidentally killed by Tyreen while exercising her Siren powers, resulting in Typhon becoming a stricter father. The twins would later escape from their protective father, fleeing the planet.
Pandora is bustling. Research facilities, mining stations and trade posts spring up overnight. A global network known as the ECHOnet is established, linking the planet’s populace. Little did the inhabitants of Pandora know, however, that they had settled during the planet's seven year winter. When the summer rolled around and the local fauna came out of hibernation, a nearly planet-wide exodus occurred. Those who couldn't leave took up shelter. The planet became a lawless frontier nearly overnight, with Dahl abandoning their facilities and letting loose the prisoners they had employed as slave labor. Hector, and his battalion are trapped and left in a mine on Pandora during Dahl’s exodus. Atlas abandons their the top-secret Gortys Project, which hopes to control the mysterious Vault of the Traveler, and locks away various pieces of the project across their facilities all over Pandora.
In the year 2873, 2 years before the events of the first game, Patricia Tannis, who was employed by Dahl, had uncovered fragments of a Vault Key, confirming the suspicion that a Vault was present on Pandora. The key was stolen by bandits and spread across Pandora. Speak of the Vault swept across Pandora...
Meanwhile, on Elpis, the situation was not much better. Dahl’s military force, led by Colonel Zarpedon denounced their ties to Dahl following Zarpedon’s encounter with the Vault on the moon. The military force became known as the Lost Legion and swore to protect the Vault. Extensive mining efforts by Dahl on the surface led to what is known as "The Crackening". The moon burst, opening great chasms and lava flows. The destruction of their mining facilities and the mutiny commited by Zarpedon forced Dahl to abandon Elpis. They fled the Pandora system shortly after.
With the moon under the control of a crazed military legion and Pandora, a lawless frontier, all seemed to be lost for the system, until...
Borderlands
The year is 2875. Four Vault Hunters; Roland, Mordecai, Brick and Lilith arrive at the small town of Fyrestone. Led by a mysterious ”Angel”, the Vault Hunters slowly begin clearing out local bandit populations until they encounter a bandit boss known as Sledge. Having killed Sledge, the Vault Hunters retrieve an Eridian artifact which is revealed to be part of the Vault Key. At the same time, Commandant Steele, acting Crimson Lance Commander on Pandora declares rule over the planet and demands any Eridian artifacts be turned over to the Crimson Lance.
The Vault Hunters travel to the city of New Haven, one of the largest surviving civilizations on the planet and learn about the location of Patricia Tannis. Tannis directs the Vault hunters to the next three pieces of the Vault Key, during which they encounter the Crimson Lance. Upon killing the bandit boss Flint who is believed to have the final Vault Key piece, it is revealed that Tannis had the final piece and was working with the Crimson Lance all along. Steele disables the ECHOnet and the Vault Hunters set out to the Crimson Enclave, a Crimson Lance base, to rescue Tannis.
Upon saving Tannis and reactivating the ECHOnet, Tannis sends the Vault Hunters after Steele who is attempting to open the Vault. The Vault Hunters fight through Lance and Guardians alike to reach The Vault just before Steele opens it. Upon opening the Vault, Steele is immediately killed by The Destroyer an ancient alien that was housed inside the Vault. The Vault Hunters kill the beast and return the Key to Tannis, whilst it is revealed that Angel, the guide to the Vault Hunters has been communicating to them through a Hyperion satellite the whole time.
Events Leading up to The Pre-Sequel
The opening of the first Vault triggered the release of an element called Eridium, which slowly begins popping up all over the planet of Pandora. Detecting the release of the element, the Hyperion corporation begins to move into the Pandoran system.
The Vault Hunters are summoned shortly after by an ex-Lance officer known as Athena. Athena assists the Vault Hunters in striking down an already crippled Crimson Lance and their sole surviving general, General Knoxx, driving the Lance off of Pandora for good.
Meanwhile, a Hyperion experiment that was intended to rid Pandora of Vault Hunters goes awry when a reprogrammed CL4P-TP unit, better known as a Claptrap unit sparks a revolution among Claptrap robots. Hyperion contacts the Vault Hunters and asks for help in dealing with the problem. The Claptrap revolution is shattered and the Claptrap robots are returned to normal, or at least as normal as Claptrap robots can be.
2 years pass between the events of Borderlands and Borderlands: The Pre-Sequel
The Pre-Sequel
With the Crimson Lance all but defeated, Athena seeks work as a hired gun. She comes across a distress signal put out by a Hyperion engineer by the name of Jack in the year 2877 who reveals his position to be aboard a Hyperion space station known as Helios. The station is under attack by Zarpedon’s Lost Legion who hope to halt the progress of construction of the station above Pandora. Athena, as well as mercenaries Wilhelm, Aurelia Hammerlock, Timothy Lawrence (who has undergone facial reconstructive surgery to pose as Handsome Jack's doppelganger), Nisha, and Claptrap travel to Helios to rescue Jack and save the station.
The Lost Legion are repelled by the Vault Hunters, and Jack launches the crew to Elpis in search of a jamming signal which is preventing fast travel off of Helios. The crew encounters Janey Springs who helps them get to the city of Concordia, a former spaceport before The Crackening. After dispatching some scavengers, the team enters Concordia, meeting up with Roland, Lilith and Moxxi who assist them in disabling the jamming signal, allowing Jack to fast travel off of Helios.
Jack confronts the Meriff, mayor and sheriff on Concordia and kills him. He then formulates a plan to retake the station. The team head to an old Dahl factory and assemble a robot army to retake Helios. This raises concerns among Roland, Lilith and Moxxi, however they go along with Jack. Jack and the team travel to Helios with assistance from their robot army and confront Zarpedon who reveals the location of a Vault before being killed.
Elsewhere on Helios, Professor NakayamaA deranged Hyperion scientist begins working on an AI prototype which he hopes he will be able to use to cheat death and upload a patient's consciousness onto a computer.
Roland, Lilith and Moxxi turn against Jack, seeing he is going mad with power. They head after the Vault, hoping to claim it before Jack. Jack sends his crew back to Elpis in search of the Vault.
The team dispatches Eridian Guardians as they head deep into Elpis, eventually reaching the Vault Elesser, beating Roland, Lilith and Moxxi. They defeat the guardian, The Sentinel, and Jack arrives just in time to claim an artifact inside which gives him visions of a new Vault on Pandora, home to an even greater power. Lilith enters Elesser and smashes the artifact, scarring Jack and pushing him over the edge. Jack adopts the identity of Handsome Jack with a mask covering his scarred face. With the company of Hyperion in his control, he begins seeking out the Vault on Pandora.
Events Leading up to Borderlands 2
Jack, learns of a secret weapon hidden away inside of Claptrap, known as the H-Source. Jack sends his crew inside of Claptrap’s mind in order to retrieve it. The team fights throughout Claptrap’s subconscious, learning more about the robot than they could ever care to know, until finally retrieving the H-Source and returning it to Jack. Jack uses the code to destroy all Hyperion Claptrap units. He executes the Claptrap belonging to his crew and dumps him off in Windshear Waste where he is discovered by Sir Alistair Hammerlock.
Athena and Aurelia leave Jack at this time, both disgusted by his actions. Athena settles down with Elpis native Janey Springs. The couple moves to the town of Hollow Point on Pandora shortly after, and much to the chagrin of Janey, Athena continues in her mercenary ways. She almost immediately picks up a contract put out by a man named Felix, who hires her to protect his two adopted daughters.
Aurelia disappears, whilst Nisha, Wilhelm and Timothy Lawrence stay by Jack's side.
Jack’s takes over the Pandoran mining town of Lynchwood for his girlfriend Nisha. Wilhelm, Nisha and Jack attack the city of New Haven, prompting Roland, Mordecai, Lilith and Brick to defend the citizens while they evacuate. Jack kills Brick's dog, while Wilhelm nearly kills the Vault Hunters, driving them away. Wilhelm and Jack then board a train commandeered by Helena Pierce, leader of New Haven and execute her as well as the city's residents.
This loss of New Haven and his dog causes Brick to snap and murder a Hyperion informant that the Raiders had captured in order to get intel on Handsome Jack. Roland kicks Brick out of the Crimson Raiders. Mordecai isolates himself, while Roland and Lilith begin assembling an army of ex Crimson Lance soldiers under the banner of the Crimson Raiders to protect Pandora. They face initial resistance from Jack and are slowly pressed back to their headquarters in the city of Sanctuary.
Jack, utilizing Eridium to power his weaponry and having declared himself dictator of Pandora, begins sending out messages drawing new Vault Hunters to the planet in search of the Vault. Jack systematically kills off all new Vault Hunters that arrive on the planet.
3 years pass between the events of Borderlands: The Pre-Sequel and Borderlands 2.
Borderlands 2
A Vault Hunter team comprised of Axton, Maya, Salvador, Zero, Gaige and Kreig survive a train bombing and crash in Windshear Waste in the year 2880. They encounter Claptrap who leads them to Alistair Hammerlock in the small town of Liar’s Berg. All the while, Angel directs them and pledges to help defeat Jack. Hammerlock sends the Vault Hunters after clearing out local bandits, which opens the way for the Vault Hunters to travel to the city of Sanctuary. At Sanctuary, the Vault Hunters are informed that the Crimson Raider’s leader, Roland, has been captured by a bandit known as the Firehawk. The Vault Hunters confront The Firehawk, who turns out to be Lilith whose elemental Siren powers have been enhanced by the release of Eridium across the planet. Lilith sends them after another bandit tribe who has Roland, and upon freeing him, learn of a plan Roland has to defeat Jack.
The Vault Hunters attempt to recapture the Vault Key from a Hyperion train with the help of Mordecai and Tiny Tina, however they find Wilhelm, Jack’s enforcer instead. He is narrowly dispatched by the Vault Hunters, and a power core is retrieved off of him that Angel insists can be used to shield Sanctuary from Helios’s barrage of fire. The Vault Hunters return the core to the city, and upon plugging it in, the core drops Sanctuary’s shield. Helios opens fire on the city, prompting Lilith to teleport the city away.
With the city crippled, Angel begs to be forgiven, telling the Vault Hunters that Jack is using her to charge the Vault Key to open the Vault and release The Warrior, an ancient alien that will serve whoever releases it. Angel tells the team that if Jack opens the Vault he will destroy Pandora. Angel reveals where she is being held, in a Hyperion facility and urges the Vault Hunters to free her. The team, led by Roland, Mordecai and Lilith gather what they will need to assault the compound, recruiting Brick along the way. The team assault the Hyperion base and encounter Angel, who is revealed to be Jack’s Siren daughter. She tells the Vault Hunters to kill her to stop the key from being charged, and when they do, Jack kills Roland and captures Lilith in order to use her to finish charging the key. Following Angel’s death, her Siren powers are transferred to Tannis, who keeps her anointment of Siren powers a secret from the rest of the Crimson Raiders.
With Roland dead and Lilith captured, Mordecai and Brick lead the assault through the Eridium Blight to the Vault. The Vault Hunters arrive at the Vault just after Jack opens it and releases the Warrior. The Vault Hunters kill the Warrior and Jack and free Lilith. Lilith, wanting to destroy the Vault Key accidentally activates a map showing the locations of more Vaults all across the universe.
Events leading up to Tales from the Borderlands
The Vault Hunters split up, some traveling off planet to find new Vaults, others staying on Pandora, taking up mercenary work. During a game hunt with Sir Hammerlock, the Vault Hunters encounter Professor Nakayama holed up in a crashed Hyperion ship. Nakayama falls down a flight of stairs and dies. His body is recovered by traveler and collector Shade after the ship is looted by the Vault Hunters.
With Jack dead, a power vacuum is created on Helios. A Hyperion executive known as Saul Henderson takes control of the company, but he is murdered shortly after by Hugo Vasquez, who regains control of the company. At some point, Timothy Lawrence, as well as all of the other Handsome Jack doppelgangers are instructed to travel to The Handsome Jackpot, a massive casino space station, where they are trapped, facing the threat of being blown up by a injected bomb.
It is unknown how many years pass between the events of Borderlands 2 and Tales from the Borderlands.
Tales From The Borderlands
NOTE: Not all events in Tales From the Borderlands are canon. While the overarching story is canon, certain events, such as characters that died or survived or minor details may differ from playthrough to playthrough. Gearbox has not confirmed which events from the game are canon, or if certain characters died or are still alive.
In the city of Hollow Point, three con-artists, Felix and his two adopted daughters, Fiona and Sasha, set up a con involving a fake Vault Key. Fiona delivers the fake Key, built by Felix, to Sasha and her boyfriend August.
At the same time, a cybernetic enhanced Hyperion middle manager by the name of Rhys, seeking a promotion from Henderson, is shocked to find him dead, launched out of an airlock by Vasquez. Vasquez demotes Rhys to Assistant-Vice Janitor but not before letting a potential deal with a Vault Key slip. Rhys, angered by Vasquez, recruits his friends Vaughn and Yvette to interrupt the deal and get the Vault Key. They travel to Pandora where the face bandits in the town of Prosperity Junction. Yvette sends down a Loader Bot to help them. The Loader Bot flies away, dispatching the last of the bandits upon Rhys's order.
Rhys and Vaughn enter The World of Curiosities where they find the taxidermied body of Professor Nakayama. Rhys recovers a data chip off of the body before they meet Shade, who introduces them to August and Sasha, the owners of the Vault Key.
The deal goes awry when Bossanova, a dub-step loving bandit boss, and Zero, crash into the World of Curiosities in the heat of battle. The fake Vault Key is smashed and Bossanova takes the money and escapes, followed by Zero. Amidst the confusion, Rhys and Vaughn try to hijack Felix's caravan. The two are taken prisoner by Fiona, Sasha and Felix. Hoping to prevent being tossed out of the caravan, they reveal they can track the money. The two sides form a temporary alliance. Rhys, hoping to find the money, plugs the recovered data drive into his head and collapses, while Vaughn successfully tracks the money to an abandoned Atlas warehouse.
Rhys comes to and they form a plan to recover the money from Bossanova who offers it to whomever wins his death race. Zero crashes the party and kills Bossanova, and just as the crew are about to get the money, it is captured by Felix who betrays Fiona and Sasha. Depending on your choices during the game, Felix will be blown up by the rigged case, or will toss it and escape. Either way, the money is destroyed. The group begins searching the arena for something of value. Rhys stumbles into a cellar which contains rare Atlas treasure. Fiona and Rhys each obtain a mysterious artifact that, when joined together, displays a map to a Vault.
A construct of Handsome Jack appears to Rhys, threatening to kill him. Rhys, obviously startled, tells Jack that he is dead and is merely a hologram. They infer that Jack's consciousness was aboard the data drive he took from Nakayama. Meanwhile, Fiona, Sasha and Vaughn uncover the location of a secret Atlas facility which they hope will lead them to the Vault.
The team meets back up with Loader Bot, and travel to Hollow Point for repairs to the caravan. They are shot at by the moonshots on Helios, and Rhys and Vaughn are separated from Fiona and Sasha.
Rhys and Vaughn travel across the desert until they encounter Vasquez, furious at Rhys for the blown Vault Key deal. Rhys and Vaughn escape thanks to help from Jack and Loader Bot.
Fiona and Sasha arrive at Hollow Point, and with the help from Scooter, repair the caravan. The sisters are attacked by two goons whilst looking through their old home; Kroger and Finch. They escape from Kroger and Finch and run into Athena, whom they also narrowly escape from. The sisters are reunited with Rhys, Vaughn and Loader Bot, and they leave for the abandoned town of Old Haven, where the Atlas facility is located.
They discover an Atlas facility hidden underneath the town, but are ambushed by Vasquez and August. Rhys and Fiona take their artifacts and join them with a machine deep in the facility, all whilst Vaughn and Sasha are held at gunpoint. The machine connects the artifacts and releases an object known as Gortys, a large sphere. Rhys triggers the facilities security system, deploying drones. They meet up with Vaughn and Sasha amidst a firefight between August's goons and the facility's security drones, and manage to escape. Outside of the facility, the team run into a bandit boss by the name of Vallory who orchestrated the Vault Key deal. August and Vasquez emerge from the facility and are interrogated by Vallory, who kills Vasquez and demands that Fiona and Rhys hand over Gortys. Vallory attempts to execute Fiona before she is stopped by Athena, who scares off Vallory, her son August and their goons.
Rhys activates Gortys, and she reveals that she can locate and control the Vault of the Traveler, but needs a few upgrades first. Athena joins the crew as they set off for Gortys' first upgrade.
Along the way, Jack, who has been berating Rhys since revealing himself, and Rhys form a hasty alliance, although Rhys never fully trusts Jack.
The team arrives at an Atlas biodome situated far out in the tundra. They encounter an Atlas scientist named Cassius who reveals where the upgrade they are seeking is located. The team splits up, with Vaughn, Loader Bot and Gortys staying behind with Cassius, while Rhys and Sasha seek out the Atlas Security Station, and Fionna and Athena go after the upgrade.
Fionna and Athena recover the upgrade and are attacked by Vallory upon meeting back up with everyone. The group is separated once again across the facility. Rhys meets up with Sasha and Loader Bot and they attempt to rescue Gortys who is being pursued by August. Fionna, elsewhere, finds Athena fighting Brick and Mordecai, however they are both incapacitated. Vallory gathers the prisoners and tells them that they are working for her now to try and recoup her losses from the failed Vault Key deal. Athena is hauled off by Brick and Mordecai, who Vallory reveals were hired to remove her from the picture. Gortys reveals that her last upgrade is on Helios station in Jack's old office.
Back in Sanctuary, Athena recounts the events of the presequel to Lilith while being interrogated. Lilith orders her execution, but Athena is saved when a mysterious Guardian known as The Watcher tells Lilith that there is a war coming, and that they are going to need all the Vault Hunters they can get. Lilith, having already sent Gaige and Axton to Epitah in search of new Vaults, contacts them and tells them to spare the life of Aurelia, whom they found on the planet.
Fionna, Sasha, Loader Bot, Gortys, and August travel to Hollow Point to seek help from Scooter and Janey. Meanwhile, Rhys, Kroger and Finch travel back to Old Haven to recover the face of Vasquez, which Rhys says will let him digistruct a disguise to get them into the station. Vaughn is left at the biodome with Cassius. They return to Hollow point, and the team, along with Scooter, launch to Helios. Along the way, the rocket sucks up the corpse of Henderson, which requires immediate attention. Fionna and Scooter go outside to detach the rockets, but Scooter is caught and sacrifices himself to keep the mission going.
The team arrives on Helios, and Rhys, disguised as Vasquez, encounters a furious Yvette. Rhys knocks her out, out of fear of compromising the mission, while Fionna and Gortys attempt to infiltrate A Hyperion tour to gain access to Handsome Jack's office. When that plan goes awry, Jack reveals to Rhys that there is a hidden trapdoor into his office. Rhys, Fionna and Gortys meet up below Jack's office, where Rhys enters the office and retrieves the upgrade. Here, Rhys claims the deed to the Atlas corporation, which Jack has been holding onto since destroying the company. Jack convinces Rhys to sit in his chair, and either traps him and uploads himself into Helios's computer, or convinces Rhys to upload Jack of his own volition. EIther way, Jack now has control of Helios station, and tells Rhys that he is going to graft an endoskeleton into him so he’ll have a new body to control, however Rhys escapes.
Rhys encounters Yvette, who he explains to that Jack has control of the station. Yvette joins them as her and Rhys head for the reactor core while Fionna and Gortys are ordered to evacuate back to the shuttle.
Fionna and Gortys encounter August who leads them back to the shuttle, where they are betrayed by Finch and Kroger, who take Sasha, Gortys and her final upgrade.
Rhys and Yvette enter the reactor core, where Jack tries to stop them, however they successfully shut down the core, triggering a meltdown. The entire station is evacuated, and Loader Bot sacrifices himself to launch Yvette and Rhys's escape pods. Fionna escapes at this time, as does August.
With Helios falling out of the sky, the scattered crew lands in what appears to be the Eridium Blight. Rhys makes his way to Jack's shattered office, where Jack manages to jump back into Rhys. Rhys's mechanical arm is skewered on a piece of metal, and he rips it off, as well as digging his cybernetics out of his head, despite Jack's pleading. Rhys tears out his echo-eye, and either destroys the device or holds onto it. Either way, Jack is no longer a threat to Rhys or the crew.
Elsewhere, Fionna emerges from her escape pod, and begins searching for her sister. A fleeing bandit informs her that Vallory upgraded Gortys and that the Vault was opened. Fionna picks her way across the wreckage, finding Vallory shooting a rocket launcher off into the distance. She attempts to confront Vallory, but is stopped by Finch who says that her sister put up a fight. Fionna kills Finch and confronts Vallory, who says that they need to destroy Gortys (now a gigantic robot) because she is keeping the Vault monster on Pandora. Vallory is smashed and Fionna rushes over to the launcher and aims it at Gortys. Sasha appears and helps her, and the two destroy the beacon atop Gortys, which releases the Traveler..
With Gortys seemingly destroyed and their adventure over, Fionna and Sasha return to their old ways in Hollow Point, while Rhys travels back to Cassius's facility and is outfitted with new cybernetics. Fiona and Rhys receive ECHO beacons roughly a year later, which leads them to the town of Prosperity Junction, where the whole adventure started. They are both kidnapped by a mysterious Stranger, who demands they retell their entire story, from the Vault Key deal to the opening of the Vault.
They both tell their stories as they travel back toward the wreckage of Helios, where the Stranger turns them over to Kroger, in exchange for a captured bandit. Kroger threatens to kill Fiona, but is strangled to death by the Stranger. The bandit reveals himself to be Vaughn, who has adopted the leadership of the surviving Hyperion employees.
Vaughn leads Rhys and Fiona back to his home on Helios with the Stranger in tow, while explaining how Cassius helped him escape from the Atlas biodome following Vallory's ambush. Vaughn made his way to the wreck of Helios and began organizing the survivors.
Back at Helios, Rhys, Fiona and Vaughn interrogate the Stranger, who reveals himself to be Loader Bot. Loader Bot explains that he survived the crash of Helios and witnessed Fiona and Sasha destroy Gortys. Betrayed, he transferred himself into Jack's exoskeleton and formulated a plan to rebuild Gortys. He captured Rhys and Fiona to better understand what happened, but with the air cleared, Loader Bot revealed his plan. He scavenged up Gortys's parts and hopes to reactivate her, this time with proper assistance from Rhys and Fiona this time.
Vaughn shares a plan to defeat The Traveler, a massive Vault monster that has teleportation abilities. He tasks Fiona and Sasha with detonating a bomb inside the monster to cripple it, while Gortys will fight the monster into position in front of Helios's moonshot cannon.
Fiona recruits a team of people to help. Gortys is reassembled and the Vault of the Traveler appears. Gortys is adamant about fighting The Traveler again, however Rhys reassures her that this time will be different. The team forces The Traveler to teleport, at which point Fiona and Sasha jump the caravan into it with a bomb. Inside of the monster, Fiona plants the bomb, however as they make their escape, the detonator fails to work. Sasha sacrifices herself to detonate the bomb while Fiona escapes. The bomb is detonated and Gortys wrestles The Traveler in front of the moonshot, where The Traveler is blasted apart.
The team finds Sasha dead, but she is resuscitated by one of Felix's gadgets. While the team begins scavenging loot, Fiona and Rhys head toward the Vault, reminiscing about their adventure and Rhys's attraction to Sasha. They enter the Vault and head up a staircase leading to a chest. They open it together and disappear as they Vault teleports them away.
Events leading up to Borderlands 3
It is unknown what happens to Rhys, Fiona, Sasha, Vaughn, and the other Tales characters at this time. What we do know is that whatever Rhys found inside the Vault allowed him to rebuild the Atlas corporation with help of Zero. Vaughn stays on Pandora with his clan of bandits within the remains of Helios.
Colonel Hector and his Dahl Battalion escape the mine they were trapped in at some point after it was discovered by Cassius, and upon finding out Pandora is a desolate wasteland, become hellbent on creating the paradise the Dahl Corporation promised them long ago. The New Pandora military clear Vaughn’s bandit gang out of the remains of Helios and attack the Crimson Raiders’ base of Sanctuary with a toxic gas which leads to rapid growth of plant life, created by Cassius.
Lilith and the Crimson Raiders are forced to flee Sanctuary, and come across Vaughn in a bandit outpost known as The Backburner. They team up to stop Hector. The Raiders come across Cassius at the site of the collapsed mine where Hector and the New Pandoran army were trapped, and upon learning that the gas is being used for evil, Cassius agrees to help make an antidote. Hector floods the facility with gas, infecting Cassius who must be killed so that the Raiders can make an antidote. Cassius’ blood is harvested and an antidote is created. The Raiders assault Sanctuary, now overgrown with plants. Hector has ingested the gas, mutating him into a monster who consumes the Vault Key and Sanctuary. Lilith has no choice but to destroy the floating city, killing Hector and scattering the Vault Key somewhere in the Pandoran desert.
Now without a base, Ellie, sister of Scooter, is tasked with building a new base of operations for the Raiders, the Sanctuary III spaceship (don’t ask what happened to Sanctuary II)
Pandora experiences a period of (relative) peace, with the corporations gone and Hector’s New Pandoran army defeated. The Crimson Raiders mostly dissolve, with the Vault Hunters going their separate ways. Maya retires to the ancestral Siren world of Athenas to train a girl who will become a new Siren, Ava, Gaige becomes a wedding planner, Kreig secludes himself in a cave to mend his mind and conflicting personalities, and Axton and Salvador become game show hosts.
The Calypso Twins begin spreading their gospel about the Great Vault over the ECHOnet, gaining a large following. They find that the bandits and psychos of Pandora are especially susceptible to their propaganda, and the various bandit clans of the planet begin to unite under them, becoming known as The Children of the Vault. The sheer number of bandits and psychos following the Twins alarms Lilith, who begins to reunite the Crimson Raiders to fight back.
7 years pass between the events of Borderlands 2 and Borderlands 3.
Borderlands 3
It is the year 2887. Lilith sends out a distress call for new Vault Hunters, attracting FL4K, Moze, Zane and Amara, a Siren, to Pandora, where they help Lilith assault a Children of the Vault base. Lilith tasks them with finding the Pandoran Vault Key that was lost following the destruction of Sanctuary. The team encounters Vaughn, who helps them recover the Key, which directs them to the ecumenopolis of Promethea. Before they can board Sanctuary III however, Lilith’s Siren powers are leached by Tyreen in an ambush. The Children of the Vault take off to Promethea, where they believe the Great Vault is located.
The Crimson Raiders follow them to Promethea where they find the planet under siege by the Maliwan Corporation, led by Katagawa Jr.. The Raiders make contact with Rhys, now CEO of the reformed Atlas, who requests their help breaking the Siege. The Raiders travel down to the surface and successfully hold off Maliwan forces, which have allied themselves with the Children of the Vault. Rhys directs the Raiders to Athenas, where part of the Promethean Vault Key is under protection of Maya and the Sages. The Crimson Raiders travel to Athenas and repel the Maliwan assault there, claiming a piece of the Promethean Vault Key and recruiting Maya and Ava.
The Raiders rejoin the fight on Promethea and manage to recover the other pieces of the Vault Key after killing Katagawa Jr. They travel to the Promethean Vault, believing it to be the Great Vault that the Twins are seeking. Inside the Vault however, they find a Vault Monster, The Rampager, and not the Great Vault. Tyreen and Troy arrive at the Vault after the Vault Hunters kill the beast, and Tyreen leaches the Rampager’s energy, revealing their plan to absorb the powers of Vault Monsters. Maya is killed while attempting to save Ava from the Calypso Twins.
The Crimson Raiders regroup on Sanctuary III. Tannis suggests that the Raiders slay the Vault Monsters before Tyreen can leach their energy. The Crimson Raiders travel to the swamp planet of Eden-6, headquarters of the Jakobs corporation. There, they meet Wainwright Jakobs, heir to the Jakobs corporation. He informs the Vault Hunters that Alistair Hammerlock, his lover, has been captured by his sister, Aurelia, who has claimed the Jakobs corporation with help of the Children of the Vault. The Vault Hunters rescue Alistair, acquire the pieces of the Eden-6 Vault Key, and confront Aurelia in Jakob’s Manor, killing her. They open the Vault hidden beneath the manor, and kill The Graveward before Tyreen can leach the monster’s power. Infuriated, she takes Tannis captive.
The Raiders pursue the Twins back to Pandora, where they rescue Tannis from bandit bosses, Pain and Terror. It is here that Tannis reveals her Siren powers to the Raiders. Troy begins the process of opening the Great Vault, activating its Vault Key, the moon of Elpis, which begins to tear Pandora apart. The Raiders assault the Children of the Vault headquarters, and kill Troy who is leaching his power from Tyreen. Upon killing him, Troy’s Siren powers, which were in turn stolen from Maya, are passed onto Ava. Tyreen escapes before the Vault Hunters are able to kill her.
The Vault Hunters are shortly contacted by Typhon DeLeon, who summons them to Nekrotafeyo. When the Vault Hunters meet the first Vault Hunter, he explains to them that Pandora is the Great Vault, and that if Tyreen wakes the Destroyer, she will be able to leach its powers and become the most powerful Siren in existence. He points the Vault Hunters to the Machine, the massive engine that sealed the Destroyer away in Pandora long ago. With the Pandoran, Promethean, Eden-6 and Nekrotafeyo Vault Keys, the Machine can be reactivated and the Destroyer can be sealed away once again. Before the Machine can be activated however, Tyreen teleports onto the planet, disabling it and mortally wounding her father, Typhon. Typhon tells the Vault Hunters not to be the last of their kind before succumbing to his injuries.
The Vault Hunters chase Tyreen back to Pandora just as she leaches the power of the Destroyer, merging with it. The Vault Hunters fight hard and eventually defeat Tyreen the Destroyer, which returns Lilith’s Siren powers. Lilith, in an effort to stop the Great Vault from being opened and destroying Pandora, sacrifices herself, flying up to Elpis and branding the moon with the firehawk symbol. Pandora, and the universe is saved.
Events leading up to Borderlands 4(?)
Following the battle, the Moxxi and the Vault Hunters travel to the Handsome Jackpot where they find Timothy Lawrence. After Hyperion collapsed, the station fell into chaos. Jack’s former court jester, Pretty Boy has gained control of the station, and is seeking Timothy’s “winning hand” access, which would allow him to take control of the Loaderbot factory deep within the station’s bowels. The Vault Hunters defeat Pretty Boy, and Moxxi agrees to go on a date with Timothy Lawrence.
Elsewhere, on the frozen world of Xylourgos Wainwright and Hammerlock prepare their wedding, planned by Gaige. It is briefly interrupted by a fanatic cult worshipping the still beating heart of a long dead Vault Monster, but it is nothing the Vault Hunters cannot deal with.
Tannis, in an effort to study the minds of psychos, begins examining Kreig’s broken mind, and helps him come to terms with what's happened to him and Maya’s death, bringing him back into the fold.
THE END
So far...
I believe this is the most comprehensive story of the Borderlands Series so far. If I missed anything or got anything wrong, please correct me in the comments! Thanks for reading everyone!

Playboy is returning to the stock market Thursday after 10 years as a privately held company, but the iconic brand looks far different than it did when it left in 2011. Founder Hugh Hefner died in 2017, the company stopped printing its famous men’s magazine last year and current CEO Ben Kohn has repositioned the firm as a consumer-products company rather than a publishing business. “We’re not trying to be a magazine company. That doesn’t make sense to me,” Kohn, who will be one of the firm’s largest shareholders, told Seeking Alpha in an exclusive interview. “What makes sense to me is being the lifestyle platform that this business originally was.” Playboy recently agreed to merge with special purpose acquisition company Mountain Crest Acquisition Corp. (MCAC) in a SPAC deal that values the company at about $381 million. The stock will begin trading Thursday on the Nasdaq under the ticker “PLBY.” MCAC raised some $50M through an initial public offering in June, and its shares rose more than 30% since the IPO to close Wednesday at $13.34 (see chart below).
As for Playboy, the firm still offers articles, adult pictorials and videos via Playboy.com, but Kohn said consumers also buy $3 billion a year of Playboy-branded products that the firm sells on its own or through licensees. He said that even in Playboy’s heyday as a men’s magazine, the company owned or licensed consumer businesses that ran the gamut from casinos to cufflinks that featured its iconic rabbit logo. Kohn, who helped that Playboy private in 2011, said that when he first met the company’s legendary founder, “Hef said to me: ‘I might not be the best editor or the best publisher, but I am goddamn the best marketer.’ I think that’s what we’ve brought back to the company, which is really [to be] an aspirational lifestyle business.” Despite the print magazine’s demise, 68-year-old Playboy remains one of the world’s best-known brands, with 97% of people around the globe recognizing the rabbit logo. Some 90% of customers are under 40, and women make up more than 40% of e-commerce sales. Playboy-branded products sold online range from underwear to calendars to sex toys. Offline, a Chinese company operates more than 2,500 brick-and-mortar Playboy clothing stores in the Asian nation, while a partnership with Caesars Entertainment (NASDAQ:CZR) runs the Playboy Club London casino. The revamped Playboy operates in four verticals:
Sexual Wellness. This includes products like Playboy condoms and sex aids. The company also recently signed a $25M deal to buy Lovers, a chain of 41 U.S. brick-and-mortar “sexual-wellness” shops.
Style and Apparel. The Playboy name is one of China’s top men’s fashion brands, sold through brick-and-mortar stores and more than 1,000 e-commerce sites.
Gaming/Lifestyle. Beyond its London casino, Playboy has partnerships with online-gambling software companies Microgaming and Scientific Games Corp. (NASDAQ:SGMS). The company is also working on online sports gambling, while in the lifestyles arena, Playboy sells furniture via Wayfair (NYSE:W).
Beauty and Grooming. Kohn said Playboy “has been an arbiter of beauty for 68 years,” and currently sells or is developing perfumes, skincare products and cosmetics.
The CEO said that simply by tapping into the growing direct-to-consumer trend, the company can get a bigger share of the existing $3B revenue pie for Playboy-branded products while growing sales organically. “We can drive the lifetime value of our consumers up because we can offer them multiple different products, whereas a licensee can only offer them one product,” he said.
Playboy recently released earnings for 2020’s third quarter and first nine months that showed big year-over-year gains. For instance, the company reported that net revenues rose 86% year on year in the third quarter to $35M, allowing the Playboy to turn a $1.3M profit vs. a $3.4M loss during the same 2019 period. And for 2021, the company is guiding to more than $160M in revenues and $40M of EBITDA. Kohn said that when you add in more than $100M in working capital from the SPAC transaction and $180M of prior years’ carried-forward losses that will cut taxes, he sees big opportunities for growth ahead. “The runway that’s in front of us is really endless,” he said.
https://seekingalpha.com/news/3661149-playboy-stock-is-going-public-and-ceo-ben-kohn-says-potential-is-endless

Disgraced fashion mogul Peter Nygard's own SON is helping police investigate his alleged sex crimes By Guy Adams Investigates For The Daily Mail
15 Jan 2021
Link to article
'He has become my arch-nemesis. I no longer regard him as my father . . . He is a monster. I am now here to serve in any way I can, to support survivors and the justice process and also to help expose the people who covered up his crimes.'
Kai Bickle's world came tumbling down one night in May 2019, when he attended a dinner party at a lavishly decorated mansion overlooking the golden sands of Venice Beach in Los Angeles.
The host was his father, Peter Nygard, a Canadian fashion tycoon famed for the hedonistic lifestyle he pursued at a global portfolio of high-end properties, including vast residences in Winnipeg, Toronto and Montreal, as well as New York, and, most notoriously, a Mayan-themed 'private luxury resort' in the Bahamas.
Modelling himself on Playboy founder Hugh Hefner, the flamboyant Nygard, now 79, kept a revolving harem of girlfriends. Those caught up (often completely unwittingly) in this web had included actresses Susan Anton and Jennifer O'Neill, stripper-turned-reality star Anna Nicole Smith, and a former Wheel Of Fortune card turner by the name of Vanna White.
His Caribbean parties, meanwhile, tended to attract a better class of A-lister. Past visitors to the island property had ranged from Jane Seymour and Bo Derek to Robert De Niro, , Michael Jackson and Joan Collins, not to mention and , who were photographed there in the early 2000s on an innocuous family holiday.
The 2019 bash, during one of Peter's occasional business trips to LA, was to be a more down-to-earth affair. Roughly 20 guests, including Kai, 38, and his younger brother Jessar (one of roughly ten offspring Nygard has fathered via more than seven women) had been invited for food and drinks, followed by a late-night poker game.
That was the plan, at least. But Kai never made it to the card- table. Instead, he fled the lavish premises in a state of distress, shortly after dinner, believing that he had just witnessed his father attempting to sexually assault an eight-year-old girl.
Details of this ugly development are (it should be stressed) strongly disputed, and we shall examine them later. But the incident would kick-start an extraordinary chain of events that culminated just before Christmas, with the arrest of Peter Nygard on nine charges of sex trafficking and racketeering.
Currently behind bars, with his $900 million (£660 million) business empire in tatters and the FBI poring over his computer hard-drives, the fallen tycoon has now been accused of rape or sexual assault by at least 57 women. Several of Nygard's accusers were children when the alleged crimes took place, and many claim they were drugged.
At least 57 women have accused him.
He will appear in court in Canada next week, seeking bail as he fights extradition to the USA.
It is, perhaps, the most high-profile and shocking sex case since handcuffs were slapped on Jeffrey Epstein. And in a remarkable twist, it turns out that a leading figure in the increasingly public campaign to prosecute Mr Nygard is his aforementioned son, Kai.
Upcoming documentary: ‘Unseamly’ Canadian Designer Peter Nygård True Crime Documentary
Behind the scenes, I can reveal that Kai has spent the past 18 months secretly helping both the U.S. and Canadian authorities investigate his own father's alleged crimes. Keeping his role hidden from Nygard and his associates for several months, he has worked tirelessly to assist victims, and their legal teams.
On the personal front, he has changed his name (taking up his mother's surname to become Kai Zen Bickle) and used his influence over various Nygard companies to block efforts to move his assets offshore, fearing that would allow him to flee. 'We have been engaged in a brutal battle against my father and his enablers,' is how Kai summed things up when we spoke this week.
'He has become my arch-nemesis. I no longer regard him as my father . . . He is a monster. I am now here to serve in any way I can, to support survivors and the justice process and also to help expose the people who covered up his crimes.'
Perhaps most remarkably of all, Kai recently helped two of his younger siblings, one of whom remains a minor, to sue Peter Nygard over claims he 'engineered' the rape of his own sons. In an extraordinary lawsuit filed in August, the boys claimed that their leathery, multi-millionaire father instructed one of his long-standing girlfriends (who was also a sex worker) to 'make a man' out of them.
The first of these alleged attacks (which, again, are vehemently denied by Nygard) took place in the Bahamas 2004, when the son was 15 and the woman was in her mid-20s. The second occurred in Winnipeg in 2018, when the younger child was 14 and the woman was in her 40s. Court papers filed by the boys stated that the unnamed girlfriend was instructed to seduce Nygard's son by showering in his bathroom so that he 'could see her naked'. Then she raped him.
Afterwards, she allegedly told the boy he 'wasn't bad' for a 'baby.' The next morning, Nygard's girlfriend brought him breakfast in bed, kissing him on the lips and announcing: 'Mommy's got you.' Kai says he first became aware of this appalling incident last spring, and was 'sickened' to hear his brothers' claims.
He would often yell and scream at his staff.
'We all spoke and decided the best course of action was to file a lawsuit publicly in the hope that other survivors would feel safe to come forward and also file criminally against Nygard,' he says. 'We were originally going to have me in the suit as my young brother's guardian, but in the end decided not to because it would reveal to Nygard that I was working against him . . . At the time I was [secretly] doing everything I could to improve the odds that he would get arrested.'
To appreciate the extraordinary journey taken by Kai, we must wind the clock back to the mid-1980s, when his father was one of Canada's most talked-about self-made millionaires.
The son of penniless immigrants from Finland, Peter Nygard had launched his empire in the late 1960s, with an $8,000 (£6,000) investment in a struggling fashion firm. By the time he was 30, the company had become one of North America's most successful suppliers of leisure and sportswear, while his flamboyant eccentricities, which included keeping parrots in his office and filling the lobby of Nygard HQ with bronze busts of himself, turned him into an object of public fascination.
In 1987, the party-loving entrepreneur purchased a 4.5-acre patch of the island of New Providence in the Bahamas and set about turning it into a 'dream home' where he could indulge his champagne lifestyle. Over the ensuing years, he built 150,000 sq ft of Mayan-themed buildings, stretching over a dozen 'cabana-style' residences. The buildings at Nygard Cay eventually included a casino, a disco hut (with cameras beneath the dance floor, reportedly to shoot images of revellers from below), and the world's largest sauna, a 6,000 sq ft lodge made from 2ft-thick Canadian pine logs.
In the grounds were fake volcanoes that belched dry ice, a flock of peacocks, stone cobras which hissed steam at sunset, 60 ft towers festooned with hundreds of flaming torches (lit nightly by staff) and giant statues of nude women, purportedly modelled on some of Nygard's favourite girlfriends.
At weekends, he would host lavish parties, which appeared on various TV documentaries, including Lifestyles Of The Rich And Famous.
The place became a magnet for freeloading celebrities and, while Kai believes they generally had the most fleeting and brief relationship with Nygard, photos of their visits were then plastered across company literature and websites.
Prince Andrew, to cite one example, was recorded for posterity wandering with the long-haired fashion magnate on the beach, wearing blue shorts and boat shoes.
Born in the 1980s, Kai spent the first three years of his life in the Bahamas until his mother, Patricia, left Nygard, with whom she'd had three children but never married.
They moved first to California and then to the Pacific Northwest in the U.S. Over subsequent years, he had almost no regular contact with the fashion tycoon aside from occasional visits during school holidays, where he met various half-siblings.
'He would have one family weekend per year at his lake cottage, and a few days set aside for Christmas,' says Kai of the somewhat unorthodox arrangement. 'During those times, the days were filled with activities like horseback riding or mini golf.
'He could be a very charismatic person when he wanted to be and the family weekends were very light and brief.'
In the very limited time he spent with his father during childhood, Kai saw nothing that gave him reason to suspect that Peter Nygard was guilty of criminality, though he did have a highly volatile personality.
'He would yell and scream at his staff often, and that always was upsetting to everyone around it, but he would describe his yelling as 'passion' because of his 'high standards',' Kai says.
Nygard's children were further told that he 'lived a consensual, non-monogamous lifestyle,' Kai says. 'He made speeches at dinner to family when we were together to talk about how he hoped everyone got a wonderful partner and wished that he could find that special someone, but that it wasn't the life for him.
'He also had girlfriends that were persistently with him, always two or three, and often they were around for years. He wasn't embarrassed about it. He flaunted it on TV, it was part of his brand, something he showed the whole world. He was proud of it.'
Be that as it may, rumours of predatory behaviour by Nygard —and worse — had occasionally reared their ugly head, only to be quickly suppressed: a relatively easy task before the internet.
In 1980, for example, he was charged with the rape of an 18-year-old, but the charge was dropped when the complainant refused to testify. In 1996, three female employees meanwhile filed sexual harassment complaints in the Canadian province of Manitoba.
It looked like his hand was on her thigh, rubbing.
One, a 39-year-old communications manager, said that, when called into Nygard's office, she would 'find him in a state of undress . . . with his hands down the front of his pants, fondling himself.' He settled by giving the women $18,500 (£13,600) and denied any wrongdoing.
Then, in 2010, a Canadian TV network put out a Panorama-style documentary about Nygard, focusing on alleged sex abuse and harassment of former employees.
It quoted a former stewardess on his private plane who alleged that on one journey — during which Nygard was accompanied by a troupe of topless women — he lost his temper with staff, shouting: 'You are nothing! You are garbage! I am God!'
The programme also alleged that Nygard had engaged in 'inappropriate sexual contact' with a young woman who had been brought to his home in 2003 from the Dominican Republic. Nygard denied that either incident had happened, and sued to stop the documentary being broadcast.
Fast forward to May 2019, however, and those ugly incidents were largely forgotten. Kai, who was by then in his late 30s, had worked for his father's companies for just over two years after leaving college, but quit to pursue a career in activism and health science.
Nygard's trip to Los Angeles afforded them a rare opportunity to catch up, so he attended the aforementioned dinner party in Venice Beach.
As the night wore on, he recalls becoming uncomfortable about his father's behaviour towards an eight-year-old girl, who was attending with her mother, one of Nygard's old girlfriends.
'He's got her sitting right next to him at dinner, which is usually his girlfriend chair. And he's a creature of routine. So I'm already thinking this is weird.
'He's trying to act like the Papa. It was just weird . . . I'm noticing things. I'm noticing that he's telling her little secrets at dinner. Putting his hand close to her ear and going all hush-hush.' At the end of dinner, most of the other 20-odd guests got up to adjourn to the card table. However, Kai adds: 'I'm still watching him. Her chair gets pushed back. He brings her round to him.
'She was on his right side. He brings her to his left side, with his arm around her waist, and I see his elbow change and start moving as if — it looked to me, I couldn't see, but it looked like his hand was on her upper thigh, and rubbing. That's what it looked like to me . . . Everything in my body told me he was doing something terrible.'
'I had a huge adrenaline rush and I immediately told the mother to get her daughter away from him,' he adds. 'I stood up next to him and looked in his eyes. At that moment, for me, it was like all the walls were crashing down around him . . . And I realised that, yeah, he's probably trying to groom that girl.'
Nygard vigorously denied wrongdoing, and even called Kai 'sick' for thinking as much. But Kai was unconvinced.
Then, in February last year, ten women filed a bombshell lawsuit in New York claiming that the fashion magnate had used wealth and status to 'entice underage girls' from 'young, impressionable and often impoverished backgrounds' into his home, where they would be 'plied with alcohol' and (some allege) date-rape drugs, before being taken to Nygard's private quarters, where he would 'assault, rape and sodomise' them. Court papers claimed they were then coerced into joining a globe-trotting harem of sex workers paid thousands of dollars from Nygard's company funds and trafficked around the world on his company's private jet, which reportedly boasts a stripper pole.
One alleged victim, who was just 14 at the time, claimed Nygard raped her and paid her $5,000 (£3,700).
Another said her encounter with Nygard began with him showing her pornography after which he raped her, 'causing her extraordinary trauma and pain', the suit states.
Three of his existing ten accusers were 14 at the time. Three more were 15.
Within days, dozens more alleged victims had come forward. By the summer, some 57 survivors were pursuing legal action — and the number of alleged victims had reached 100.
Kai again confronted his father, only to be told it was all 'lies' and asked to speak out publicly in his father's support. But days later a friend texted Kai to complain about a recent visit to Nygard's house in Los Angeles.
'He said he'd brought a female friend with him, who had one or two drinks and had started to feel very high. Nygard took her up to his room and aggressively had sex with her, not using a condom.
'When I heard that, I knew he was not only as bad as people said he was, but was a dangerous criminal and had to be stopped.' He duly alerted the authorities about the friend's message. In a podcast called Live To Walk Again, released this week, he revealed that he began helping both the police and the alleged victims' lawyers, who he regards as 'heroes'.
Over the summer, Kai also used official positions held in Nygard firms to block two apparent efforts to move assets overseas, amid concerns that the tycoon might flee to evade justice.
PODCAST EPISODE: Peter Nygard Discusses His Father
'Through the course of ten months I also helped several survivors to file criminally against him, and spent countless hours on the phone with survivors, lawyers and authorities,' he says. Last month Nygard was arrested on U.S. charges at a home in the Royalwood area of Winnipeg. He spent Christmas behind bars and has consistently denied any wrongdoing, saying he 'expects to be vindicated' in court.
Kai has renounced his inheritance and is working on 'making the world a better place' by campaigning to close legal loopholes exploited by sex offenders.
'I'm very happy earning my own money, as I have all my life. We've never had a trust fund or an allowance, and since his money has been made through pain and suffering, I won't accept a potential inheritance,' he says.
His father's cash, he says, should instead go towards compensating victims. 'My focus now is to help the healing process.'

...After his company went public. I had to include that in the title. Maybe now he won't be such a cheap bastard with his GMs. I had no idea Gilbert was now the second richest owner in the league.
Which made me wonder what other owners are worth (the title of this post was almost "why is Tilman Fertitta such a cheap bastard while Joe Lacob spends money like he thinks the shit's gonna rot?").
Which brings us to this handy Forbes list from March:
1. Steve Ballmer (Los Angeles Clippers): $51.4 billion
Ballmer scored a huge win this week for his dream of building a new arena. He bought the Forum for $400 million from the Madison Square Garden Company, which tried to block a new Clippers arena near the Forum in Inglewood, California.
2. Philip Anschutz (Los Angeles Lakers): $11.2 billion
Anschutz owns one-third of the Lakers, plus the arena in which they play, the Staples Center, in addition to the NHL’s Kings. \For those wondering, it's hard to find a reliable source on Jeanie's net worth but according to unreliable sources it's in the ballpark of $500 million*
3. Stanley Kroenke (Denver Nuggets): $10 billion
The real estate and sports mogul owns teams in the NBA, the NHL, the NFL, MLS and the Premier League.
4. Joseph Tsai (Brooklyn Nets): $9.9 billion
The cofounder of Alibaba Group completed his purchase of the Nets last year for $2.3 billion and bought the Barclays Center for an additional $1 billion.
5. Robert Pera (Memphis Grizzlies): $7.1 billion
Pera owns nearly three-quarters of wireless equipment maker Ubiquiti Networks. He was the lead investor in the Grizzlies purchase in 2012.
6. Daniel Gilbert (Cleveland Cavaliers): $6.2 billion
Gilbert made his first fortune from Quicken Loans, the largest online mortgage lender, which he cofounded in 1985 at 22 years old.*List is from March, before the IPO
7. Tom Gores (Detroit Pistons): $5.7 billion
Gores and his brother Alec are both private equity billionaires. The Pistons opened a new $90 million headquarters and training facility in September.
8. Micky Arison (Miami Heat): $5.3 billion
Arison’s net worth plummeted 33% over the past six weeks with the collapse in the stock price of Carnival Corp. The world’s largest cruise ship operator was founded by Arison’s father in 1972.
9. Tilman Fertitta (Houston Rockets): $4.4 billion
Fertitta furloughed roughly 40,000 employees at his casino and restaurant empire to curb the economic impact caused by coronavirus-induced shutdowns. His fortune is derived from his ownership of the Golden Nugget Casinos and Landry’s, a Texas-based restaurant and entertainment company.
10. Mark Cuban (Dallas Mavericks): $4.3 billion
Cuban was one of the first sports team owners to commit to paying hourly arena workers for games missed during the coronavirus crisis. He’s invested more than $20 million as a “shark” on ABC’s popular Shark Tank show.
11. Joshua Harris (Philadelphia 76ers): $3.7 billion
Harris cofounded private equity powerhouse Apollo Global Management in 1990 with fellow billionaires Leon Black and Marc Rowan. He remains a managing director there.
12. Gayle Benson (New Orleans Pelicans): $3.2 billion
Benson inherited the Pelicans and the NFL’s Saints when her husband, Tom, died in 2018.
13. Glen Taylor (Minnesota Timberwolves): $2.8 billion
His printing firm, Taylor Corp., generates more than $2 billion in revenue annually. Taylor also owns stakes in Minnesota’s MLS and WNBA teams.
14. Herb Simon (Indiana Pacers): $2.6 billion
The real estate mogul bought the Pacers with his since-deceased brother, Melvin, in 1983, for $10.5 million. Simon Property Group is one of the world’s largest real estate investment trusts, with 206 properties in the U.S.
15. Antony Ressler (Atlanta Hawks): $2.4 billion
Ressler cofounded private equity firm Ares Management in 1997. He owns a small piece of the Milwaukee Brewers, in addition to his controlling stake in the Hawks.
16. Michael Jordan (Charlotte Hornets): $2.1 billion
The NBA’s GOAT sold a minority stake in the Hornets in September in a deal that valued the team at $1.5 billion. Nike pays Jordan more than $100 million annuallybased on growing sales for the company’s Jordan Brand.
17. Marc Lasry (Milwaukee Bucks): $1.8 billion
Lasry, a hedge fund titan, joined Wes Edens to buy the Bucks in 2014 for $550 million. He was born in Morocco and moved to the U.S. at age 7 with his family.
18. Gail Miller (Utah Jazz): $1.7 billion
Miller transferred ownership of the Jazz in 2017 to a family legacy trust to deter her heirs from selling or moving the team. Gail and her since-deceased husband, Larry, bought the team for $22 million in 1986.
19. Jerry Reinsdorf (Chicago Bulls): $1.5 billion
Reinsdorf led a group of investors who bought a controlling stake in the Bulls for $9.2 million in 1985. Good timing. It was one year after the team drafted Michael Jordan, who led the Bulls to six NBA titles. The team is now worth $3.2 billion.
20. Theodore Leonsis (Washington Wizards): $1.4 billion
Leonsis initially built his fortune as a senior executive at AOL, before investing in sports teams like the Wizards and the NHL’s Capitals.
*Not included on the list but googled for your edification:
DeVos Family (Magic): $5.4 billion
James Dolan (Knicks): $2 billion
Joe Lacob (Warriors): $1.2 billion
Vivek Randive (Kings): $700 million
Robert Sarver (Suns): $400 million
Jody Allen (Trail Blazers): The sister of Microsoft cofounder, Paul G. Allen, took control of the team after his death. At the time her brother was worth $20 billion though he intended to give most of his fortune away...
Boston Basketball Partners LLC (Celtics): An American local private investment group formed to purchase the Boston Celtics
Maple Leaf Sports & Entertainment (Raptors): The Raptors are a subsidiary of MLSE
The Professional Basketball Club, LLC (Thunder): A group of OKC businessmen "who represent a wide variety of local and national business interests" owns the Thunder
Spurs Sports & Entertainment LLC (Spurs): An American sports & entertainment organization, based in San Antonio, Texas owns the San Antonio Spurs

Kansas lawmakers have reopened the sports betting discussion with two new sports betting bills.
January 27th saw Senate Bill 84 introduced followed by House Bill 2199 on February 2nd. Both bills propose that the state lottery is expanded to oversee sports betting in Kansas.
... Aside from new tax rates, the only other major difference between this year’s bills and their 2020 counterparts is that existing lottery operators will be allowed three sports betting skins as opposed to the two approved last year.
With four casinos in the state, this would mean a total of 12 sports betting skins for Kansas.
PointsBet, FanDuel, and Barstool Sportsbook look the most likely brands to enter the market due to their current partnerships and relationships with the state’s existing casino operators. That leaves 9 skins open for partnerships which is enough to see the majority of the USA’s largest sports betting providers enter the market.
The bills would also allow the state’s Native American tribes renegotiate their gaming compacts to include sports betting in some form.
source : https://gamblingindustrynews.com/news/kansas-introduces-sports-betting-bills-once-again/

EDIT - one week after i posted this, Britain's most successful hedge fund manager Michael Platt has taken a 6.5% stake
tl;dr
At-NAV new SPAC with world-leading expertise in online gambling. Worth a bet on potential to be next DKNG on the hype train
   
+++++++
Hi all - have had a lot of great tips from this sub. Hopefully this pays some of you back. I have been watching and researching this since 23 December when it first filed S1, awaiting the units to be listed - they are available today trading as ADERU
Positions - 500 units @ 10.42 to start. Will be monitoring and building position below $15, especially if attention starts to build ahead of units and warrants splitting and shares coming available to Robinhood.
(My other SPAC positions are OPEN, IPO-E-F, PSTH, FUSE, PIPP, ACTC, CCIV and DMYD, 100 to 1000 shares each mostly around NAV and numerous warrants and options around these.)
As ever, this is not investment advice and do your own research
+++++++
   
26 Capital Acquisition Corp or ADER
is a 240m SPAC with usual terms - 10$ units, 1/2 warrants. Seeking a merger in "gaming and gaming technology, branded consumer, lodging and entertainment, and Internet commerce sectors".
I think this is highly worth a play on the online gambling hype if you can get in at near NAV, based entirely on the management which is unbeatable in its knowledge of the gambling industry
   
CEO Jason Ader
has held director level positions at Las Vegas Sands Corp. ($42bn one of biggest casino groups in world), IGT (£3.72bn multinational gambling firm specialised in software and slot machines) and Playtech (£1.4bn multinational gambling software firm)
Before starting his own fund in 2013 he was regularly ranked Wall Street's top analyst on the gambling and leisure sector
His fund, Spring Owl Capital, is a small activist fund focused on gambling and leisure. They are probably most famous for ousting the CEO of Viacom in 2016 and a crusade against Yahoo CEO Marissa Meyer in 2015.
Ader knows the gambling - and online gambling - industry inside out. He drove bWin to a £1.1bn takeover by gambling giant GVC (now Entain) in 2016, and has been driving similar change and demands for improvement at board level at Playtech
The fund mostly manages money for a select group of wealthy families, which could be a positive sign for the SPAC (although I don't know how much skin in the SPAC the fund has, if any)
Here is a video of Ader from November talking about how he's excited about SPACs. He talks about how he has been advising certain States about legalising sports betting and how to maximise value and liquidity by linking up with European companies in the space (Playtech e.g.??).
Ader is extremely bullish on US legalising online casino and more sports betting options, accelerated by need for revenue because of pandemic
   
Rafi Ashkenazi
One of the most highly respected names in the online gambling world, including COO and CEO positions at major online gambling firms such as Playtech and Stars Group (a world leader in online poker and casino). At Stars he led the $4.7bn takeover of Sky Betting to create the world's largest publicly listed online betting firm in 2018. Most recently he led the £10bn merger between Flutter (biggest gambling company in world by revenue, market cap £26bn), and Stars Group (Ader also involved). Also has connections into the booming Israel tech space which is interesting
   
Joseph Kaminkow
Special Advisor to the Chief Product Officer at Aristocrat, a leading gambling software provider and games publisher, previously Vice President of Game Design at Zynga Inc. This guy is a former video game / pinball designer who is credited with revolutionising the slots industry after moving into gambling software from video games in 1999. Regarded as a "legend" and "hall of famer" in this niche. At Zynga he designed so-called 'social casino games' which don't involve real-money gambling but are otherwise basically gambling apps (revenue from microtransactions etc). 130 patents on gambling/gaming design inventions
   
Greg Lyss
This is a very interesting but extremely low profile person. He was Bill Ackman a.k.a SPACman's right hand man at Gotham Capital. Ackman respected him so much that when Ackman set up a personal hedge fund to invest the Ackman family's money, he put Lyss in charge of it. To repeat - Bill Ackman thinks this guy is such a good investor and trustworthy that he put him in charge of investing his family's money. Don't know anything more about him, but I like this association with Ackman, which suggests to me some integrity around management of this SPAC, especially as the gambling world can be very murky.
The other member of the team is the CFO of SpringOwl with 20+ years' hedge fund experience and not notable (although clearly competent)
   
Thesis / potential targets
Based on the above experience and many public comments by Ader over the past year, I would be very surprised if ADER is not looking to merge with an online gambling technology provider / existing online betting website / social casino app / possibly a supporting technology provider
They are activist inventors, and specifically say in the IPO prospectus that they could look for businesses that can benefit from turnaround or are not being run well. I speculate that their deep knowledge of the European / global online gambling industry means they have a target in mind that they think would benefit from their expertise and US liberalisation of gambling legislation.
   
1) Ader believes the listing of UK-listed gambling companies in US is immediately big in terms of market cap because of the premium on online gambling stocks in US. He has pitched DraftKings to takeover Playtech and called on Playtech to spin off non-core business. This makes me wonder if he would spin off some element of Playtech to list in US to cash in on gambling hype.
This might be Finalto.com / TradeTech which is an online financial platform owned by Playtech. Playtech has been trying to sell this for 200 - 240m since August so it fits. This company provides liquidity and trading to brokerages and runs markets.com a trading site. I wouldn't be that excited although apparently the business has been booming during COVID and there could be a decent pop just on fintech hype.
   
2) This could be a 'picks and shovel' type data/B2B betting software play a la DMYD, or something like e.g. Israel based CRM software Optimove which works with some of biggest online gambling cos and has links to Ashkenazi. This would be interesting but probably not a huge pop
   
3) Possibly - given Ader's links to Sands - an online gambling tie-up with one of the big Vegas casinos who are desperate to get into the online betting space (see MGM's attempt to buy Entain for $8bn last week). Interestingly, Sands' owner Sheldon Adelson, previously a major opponent of online betting, has just died. Ader predicted a few months ago that Sands would be moving in this direction.

“There’s no stopping online gaming,” Ader said [before Adelson's death]. “(Las Vegas Sands’) initiatives to stop online gaming, at this stage, are largely historic. There hasn’t been a lot of spending recently to do that, especially post-pandemic.”
“I think the company will see the value created by DraftKings and FanDuel and Penn (National) Gaming and others. They’re not foolish,” Ader added. source

   
4) Ader is very confident that Macau will legalise online gambling in next year or two. Sands is big in Macau, the biggest gambling market in the world. A SaaS-type product positioned to capitalise on Asian gambling would be MASSIVE - at present however, China's attitude to gambling and local regulations mean this is unlikely
   
5) I also wonder if they might try to take legitimate one of the offshore bookmakers with big customer databases and brand recognition but which have been grey-area/illegal under US gaming legislation. For example, Five Dimes recently announced a settlement with the FBI to attempt to transition into newly legalised US markets. This might have the most hype potential
   
Potential upside
This is entirely a play on management experience and the meme factor / hype around online gambling in the US. I think if they pick a good target - which given their experience and connections seems likely - and get the right publicity and attention from retail investors looking for the next DKNG this could easily 3x and maybe 5-6x if on DKNG-type hype levels.
There is currently little spotlight on this and it is a good time to get in at NAV
   
Potential Downside

• Ader has been vocal that he thinks US online betting is overvalued and in a bubble - why is he starting his own SPAC in the space then? Does he just want to cash in while the hype is at all-time high or does he have a legitimate business goal?
  
• If he just wants to dump a part of Playtech which he does not like onto retail investors, this is a bad deal.
  
• Other targets could be e.g. hotel industry or other leisure sector which would be zero sexiness to retail. Given Ashkenazi and Kaminkow's background this seems unlikely though
  
• Usual SPAC caveats apply about potential difficulty finding a target, locking up your money for unspecified period of time, and the fact I may have completely misread the potential and my above thesis might be totally wrong
  

I think this list speaks for itself. Thank you for this year Nano community and see you in 2021 for even more fun! We are only getting started 🚀
​

• Introducing Nano P2PoW - Decentralized proof of work
• Stress testing of the main network with a new record of 235 CPS
• Nano Game made with Unreal Engine
• Announcing NanoDevList - Financial support for devs working on the Nano protocol and projects
• Anonymity research update
• The Nano Xmas Tree - it's back!
• NANO is now available for free in nearly every country in the world via WeNano App
• Nano added to CoinEmbed - A new payment processor service
• Gonano, a command-line tool written in Go for creating and managing Nano wallets
• WeNano SpotChat Update: 17 Nov, 2020
• Earn Nano from playing Just Cause 2 Multiplayer
• NanoGift for YouTube has been approved for Chrome, Brave, etc.
• Introducing Nanomart!
• Unreal Nano: A 3D transaction visualizer with VR and multiplayer support built with Unreal Engine
• [Released] Unreal Engine Nano Plugin v1
• An exchange has been released to trade Reddit Moons/Nano
• Introducing NanoGift for YouTube
• Nano based patent granted to RoboCash / FynCom!
• Disaster Nano Node - my backup survival principal representative for this uncertain world
• Bitcoin vs Nano - Solving the Double Spend Problem
• WeNano Community Update: 01 Oct, 2020
• September Nano Community Project Award: Srayman
• The Nano Foundation announces Deepa Mardolkar as Chair of the Advisory Board
• Introducing Nano Arcade — fusing Nano with Space Invaders
• Update from the Charity Project in Sierra Leone
• Athena V21.2 Release Now Available
• A proof of concept implementation of atomic swaps between Bitcoin and Nano has been released
• RoboCash app now pays you for every blocked call
• 2000+ Games and DLCs, from Steam, Playstation, Xbox, and all main platforms, now available at PlayNANO
• Nano demolished its previous beta stress test record today. 1465+ CPS
• DegenTrader.com allows you to get Nano currency with fiat in just a few clicks
• Introducing Nendly, the Notion-Friendly Forum
• August Nano Community Project Award: SonderDev
• Introducing MoonPay to WeNano
• Announcing WeNano Business for iOS and Android
• New onion faucet
• BrainBlocks Announces Sunset
• Nalli, the SMS supported wallet is now on the App Store
• New Nano record last night! 161 peak CPS on the mainnet
• Nano as the backbone of Financial Communications
• Nanowallet.io says bye
• Experimental ledger pruning - V22
• PlayNANO now allows users to top-up their mobile phones
• NanoKe - Play on NANO Blockchain
• Nano is now available on the Guarda Wallet Mobile App
• Article: The security of using Nano
• Optimizations bring back to 0.3 seconds per PoW
• The Nano Foundation has joined FITSPA Uganda to help amplify Nano as the go-to digital money solution for the people of Uganda
• July Nano Community Project Award: Nault
• Nault wallet redesign
• Development update: Increased work difficulty upgrade status
• RoboCash app in Google Play - Try the Nano-powered phone spam blocker today!
• Say hello to the new ultra-secure remote/offline signing feature in Nault!
• Introducing PhraseFile: A file-based 2FA method for Nano seeds
• NANO Founder Colin Lemahieu LIVE with Barely Sociable
• V21.1 Athena release now available
• NanoFusion - Project Update and Next Steps
• Announcing the winners of the $75,000 Nano Build-Off
• June Nano Community Project Award: Nano Tip Bot
• The re-birth of NanoVault: Nault
• Nano now available on GuardaWallet
• Interview with Colin LeMahieu - Hosted by Keyword: Crypto
• RoboCash Beta + NanoCenter Update
• Notes from Nano Foundation Dev AMA on Discord
• You can now buy NANO instantly or recurring using Buy Crypto on Binance.US
• Nano Repeat - Subscription Bot for Discord
• New version of CSGO - Nano tournament released
• NanoTicker upgraded for v21 with new features and improved data accuracy
• V21 Athena is live on the Nano network!
• Competition to come up with the best marketing ideas to increase Nano adoption
• Community-made marketing video: 10 reasons to use NANO instead of the Dollar
• The Nano Faucet Distribution: Visualized and Analyzed
• V21 Athena RC1 Released
• Nalli, the new mobile wallet with SMS support is now available for iOS in TestFlight
• NanoAuth - Authentication service (Build-off submission)
• NanoWire - Sell/Buy unused bandwidth (Build-off submission)
• Nano Profile - IPFS hosted profile picture network for Nano (Build-off submission)
• NANO Connect Messenger - Message app with Nano transactions (Build-off submission)
• Nanoom - Service for pulling Nano payments (Build-off submission)
• Bloesem - App with nano rewards to stay focused (Build-off submission)
• Nanowall.link - Content monetizer (Build-off submission)
• Nalli - Mobile wallet with sms support (Build-off submission)
• Upstart - Digital content hosting and sale platform (Build-off submission)
• Natricon Update - Natricons are changeable now
• Introducing TIX Wallet - Simple web wallet
• Nano on Tap - Docker backend (Build-off submission)
• Natricon - Icon identifier for accounts (Build-off submission)
• Nano-it-all Live Trivia Competition (Build-off submission)
• NanoSpider - Block explorer (Build-off submission)
• NANO Espresso NFC - Coffee machine acceping NANO payments (Build-off submission)
• FlappyNano - Flappy Bird against friends (Build-off submission)
• Linuxserver.io Nano Stack (Build-off submission)
• Sendr.space - Social media platform using Nano (Build-off submission)
• InstantCash - Point of sale for Android (Build-off submission)
• May NCPA Community Award Winner: Natrium
• NanoBlog - Decentralized blogging using IPFS (Build-off submission)
• NanoRequest - Payment link generator (Build-off submission)
• CoinChores - Teach your kids about Nano (Build-off submission)
• Polyrun - Workout rewards (Build-off submission)
• KojoSlayer - Battle RPG (Build-off submission)
• Rock Paper Scissors Online (Build-off submission)
• Nanotify - API and web callback platform (Build-off submission)
• Nano Connect - Free distributed RPC proxy (Build-off submission)
• Buy NANO with USD in Trust Wallet
• PlayNANO - Games (Build-off submission)
• Vola Wallet - iOS (Build-off submission)
• NanoRPCProxy - Now with a secure websocket layer, including free public subscriptions for block confirmations
• BlockHunters - Augmented Reality Game (Build-off submission)
• Nano Repeat - Subscription Management for Vendors (Build-off submission)
• Alexa Nano Bot is now live on the Alexa skill store (Build-off submission)
• 'How to use crypto' article (featuring Nano, because it's so easy)
• Nano now accepted at TravelbyBit after merging with Travala
• Nanolytics - Network stats (Build-off submission)
• NanoGift - Browser extension for site donations (Build-off submission)
• nPass - Web content payments (Build-off submission)
• FakeFork - Nano dashboard for tabletop gamers (Build-off submission)
• Play with Nano - (Nano Build-off submission)
• TheNanoBot (Build-off submission)
• Nano RPC Proxy - A fully customizable and secure backend for node calls (Nano Build-Off Project)
• NanoFusion (Nano Build-Off Project)
• NanoPaint (Nano Build-Off Project)
• Natrium v2.2 Released on iOS and Android
• Nanoce.net - Nano powered gaming tournaments
• Millions of Brave browser users can now seamlessly purchase, deposit, and convert NANO
• Happy Birthday Nano! Nano turns six today
• New Nano Center Bounty: Unity3D Plugin
• RoboCash alpha APK - stop spam calls with Nano
• myNanoEmbedded - Lightweight C library for IoT
• April NCPA Community Award Winner: Json
• Nano ecosystem april 2020
• Alexa Nano bot
• WeNano light for Android is out
• NanoPvP is Back better than ever!
• Nano Charts V1.13 - More Accurate Pie Chart Data, Binance True Holdings and Help Boxes
• Nodes CLI obersever: new CLI tool in php4nano repository
• Nano Foundation - CryptoFriendly AMA Recap
• Nano available on the new Binance Widget
• Great beta results for v21
• A new faucet has launched - TetraLoom
• Privacy research project update - Funded
• Nano RUM dispenser
• Announcing the Nano Build-Off - A $75,000 competition to incentivize nano developers
• March NCPA Community Award Winner: MyNano.ninja
• Nanocurrency on Reddit reaches 50,000 members
• Nano Foundation AmA with Atomic Wallet - Summary
• Counter Strike: Go Nano
• Announcing Earn-Nano.com - Collection of places to earn Nano
• Nanoquake JS Season 2
• LuckyNano 2.0 Released
• DeMixor, music vocal remover, integrates Nano
• Announcing EarnAcademy.cc — Earn money by learning and answering questions
• Bidali enables gift cards and phone top-ups with Nano
• Announcing the Nano Community Project Award
• Raesonic browser-based racing game with Nano microtransactions
• Announcing WeNano for iOS
• Binance rolls out credit card purchases of Nano, one of 12 coins supported
• Nano is now in the list of cryptocurrencies on Wikipedia
• Nix/NixOS integration
• NanoGhana Meetup
• Nano work cache available (golang)
• A Simple Nano Block Lattice Explorer on Tor
• Nano is now available on Simplex platform!
• Binance adds BUSD trading pair for Nano!
• Nano on Wikipedia!
• V21 Athena - Feature Review
• Release: New Nano wallet sweep tool
• NANORoll - Multiplayer Roulette Casino Game
• A New site that lists NANO merchants (among other crypto) - Weacceptcryptocurrency.com
• You can now update your representative in Exodus Wallet
• NOWPayments is supporting Nano now!
• Nanowallets.guide - A brand new feature guide to all Nano wallets
• Magnum wallet is now open beta on iOS
• RoboCash NanoCenter project, funding complete!
• Visualizing Nano Beta Network at 750 CPS - 20k tx in 28sec
• Results of recent Nano Display Ads Marketing project
• The Nano Center for Community Funding: NanoGhana Meet-up - Funded!
• NanoArcade - New Game Released
• Nano-PvP - Player vs Player Coinflip Matches
• NanoArcade Released
• New Swap Service: Godex Lists Nano!
• Guide: How to securely transact using an offline device + Ledger recovery methods
• An Introduction to the Manta Protocol presented by Appia
• Nano Batcoif Ad
• Development Update: Research for a new PoW algorithm
• Canoe End of Road
• The New Nano Africa Website Released
• Proposal for Nano Node Network Optimizations
• Presenting KeyTools - A brand new set of secure high-performance Nano web tools

​
u/iB0mmel

This industry has a lack of transparency so I'm more than happy to say I will provide lots of that throughout this post with screenshots. There are LOTS of imgur links to back what I say so it's not just words on a post expecting you to just believe what I'm typing.
This post I suppose is "Part 2" my post back in April, "After 2 years of Daytrading. 7 months full time. Here's my advice". I'm doing this to update everyone who came/comes across this in the future. Yes, it is possible. No, it won't be easy. You will pay homage to the rite of passage into this career. I'll also provide some examples of styles of trading so for the newer aspiring traders, there will be some things I rarely see discussed on forums. So here's to 1 year of Full Time Day Trading
​
TL;DR - You'll become desensitized to trading. Stubborn to other strategies (There are biggebaddemore lucrative strategies. Don't chase them. Why fix what's not broken? I know what works for me and I'm content with it. No strategy is better than another. It's a personal choice. ). Losing individual trades won't faze you, they're inevitable. Profiting certainly feels better. After a while, you won't be as enthralled to trade every morning, it'll become just another part of your day). Trading is just managing your money through a statistic and the medium to execute it is trading on your platform. Think: "If. Then. Because". Your trading plan should be that black and white. Ask "Why" for everything you do and use. If you can't answer it with documented results, drop it.
​
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I get a bunch of messages all the time from people asking - . Out of those who follow me and chat me seeking further tips through my previous posts. I'll be answering the FAQ's and addressing things I see frequently in this sub as far as trading axioms
Disclaimer: I won't sugarcoat anything. I'll share my experiences and add pieces of advice I'd give to those who are currently experiencing the same thing becoming a full time day trader and what day to day life is like, the occasional distress, (DRAWDOWNS). Some of you follow my Twitter for the past few months where I post my daily watchlists with a snippet that reveals my DayTradingBuyingPower. I do this not to brag but to demonstrate that the account does yield growth, I pay myself, and there are days where the balance does not move because there was no edge. I also do this since nobody else shows their account performance. (Yes. You, Mr. YouTube gurus and wannabe gurus).
We do this for income, the numbers on our accounts are real. Treat it as such. Get your initial capital out of your account THEN try to "Scale your account" with your profits AKA The Market's Money.
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I'll go over:
•FAQ's that I get in my inbox (I'm still welcome to further questions if I don't answer here)
•Decision Fatigue (You will experience this)
•The previous year (2019-2020) of ups and downs
•How to use my watchlists that I post on Twitter in the morning to your advantage
•The pivotal moment that changed my trading career (NFLX 10-17-19)
•The road to becoming a full time trader. (It won't be fun unless you're handed the money)
•You'll have a better grasp of my strategy (Between ProTip 4 and 5. ProTip 8.)
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There are 10 "ProTips" throughout the post that I wish I could tell myself years back and I'll periodically throw them in here as the post goes on. I make posts long in order to segregate those serious about this business and those who will just become another statistic in the failure rate of this business.
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At the end of this post, I'll go over the frequent questions I receive such as: (Answers to FAQ at bottom of post.)

1. "How do you prepare for a trading day?"
2. "What would you go back to tell yourself?"
3. "Books?" (The most abused question, but I get it. I could start a public library with just trading books I bought over the years)
4. "What is your background?"
5. "What is a normal day for you?"
6. "How did you discover your strategy?"
7. "What did you do/How did you get started?"
8. "What is your % return?" (Not a fun question since a trading account is not an index or investment account. Intraday traders do not measure performance in %. Most are measured in "R".)
9. "Is enough to start trading?"
10. "Why do you need so many monitors"? (This one is rarely asked but I do see it discussed on platforms and people trading on mobile phones love giving flack to anybody who trades on multiple monitors. Hint: Everyone's different. Whatever works for the individual. There are no rules in trading. The only rule is that it works.)

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My story:

Background:
I heard about daytrading during the 2008 crash while in high school. We all want to make more while working less. I entertained day trading from time to time but always realized I never had enough money. Horrible mindset because I could have still researched WHILE saving money to put into my trading business.
2015 - I opened my first trading account with Scottrade while in the Marines. Apparently if you have a net worth of over $1,000,000 you can get out early (Biggest rumor ever).
I frivolously bought crap penny stocks. In short - I was a hair away from gambling. What made it NOT gambling was the fact that at least I owned something tangible (Securities of a company) and anything can happen. Buy low sell high was my strategy. Didn't work obviously. No idea what I was doing. I'd buy and hold hoping to wake up to the stock price being way higher and it never happened.
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•ProTip #1 : If you hold a trade overnight... It is not daytrading. Stop turning into an investor because you can't admit a minor defeat.
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2017 - I started taking this business seriously while working in the oilfield as a Logistics Planner (If you're wondering what company since I am asked this from time to time, Google: "World's largest oilfield services company").
No kids, girlfriend/wife or financial obligations. I worked 10AM - 7PM CST and would trade the open from home for roughly 1 hour. Later I was offered to be a Data Analyst... Only downside was... I couldn't trade since I had to be at work now at 8AM CST during the market open. In the moment of signing the offer letter, I was bummed thinking, "No more trading,"
That wasn't the case though. You can still build your trading business with a 9-5 and while never making one trade. The data is there.
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•ProTip #2 : We all see the same data. It's there forever. Many strategies show their edge both live and in hindsight the same. (Especially if you trade patterns). You CAN build your business as a trader without even taking a trade. You CAN build your strategy while working a 9-5. Just because you're not trading, does not mean you can't build your business through research. You won't know how you'll react to the losses but at least you can diagnose the raw data with a large enough sample size for assurance and confidence.
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If you have a 9-5 and want to go fulltime into this business. Stay for a bit, save, live so far beneath your means that it is almost miserable, (depending on your expenses, area you live, family etc) and get a few hundred sample sizes of your strategy! And for your PTO/days off... trade the open. I sacrificed my vacation days to trade.
After 2 years in corporate America, eating cheap food, never going out, saving relentlessly, I made the decision to just do it and resigned. I went straight into the ring of fire known as trading. That was on: September 23rd, 2019
"" ^{(Sound familiar?})
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When you hear these types of comments.. your response should be: "Nobody put the time I put into this. The 90%+ who fail, don't have it all written out, computerized backtests, manual backtests, statistics, SOP manuals, JUST like the job I have which is a business, I'm just another cog in their wheel. I'll just be wearing all the hats in my trading business. Instead of Oil&Gas, it's just for trading". One thing I see here a lot is people saying to trade X amount of months/years or make X.
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•ProTip #3 - Think in man hours, not calendar. Example:
Trader A puts in 1 hour of study/work/research everyday for 1 year. (365 Hours)
Trader B puts in 12 hours of work every day for 4 months. (~1,450 Hours)
Trader A lives in a major city while Trader B lives in the middle of nowhere. (Think cost of living)
2 totally different living expenses and 2 different calibers of dedication. I'd put my money on Trader B because he put in more man hours. (~1,000 more hours on the clock to be more exact).
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ProTip #4 - Have a cushion in your account AND your personal bank account. Having a strategy is great but you won't know entirely if you can fulfill and execute your plan until you experience the ups and downs both short and long term. A strategy is constant over long periods of time... there will be days, weeks, and perhaps a month here and there where you aren't making much money. We hear all the time, "Trade like a casino". Casinos don't make money day after day but the odds are in there favor over the long haul.
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Month 1 of full time trading was great:
Immediately after going full time, the first month (September 2019 to October 2019), I did super well. Business as usual. No stress. Everything going as planned. No turbulence. At least not like I had ever experienced...
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The 2 prerequisites I had before resigning was:

1. Show consistency in returns. Consistent Sharpe Ratio.
2. Make a 4 figure trade (I achieved this while short 100 shares on ROKU September 20th, 2019 and even made a victory post if you scroll down my profile's posts.)

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First life-changing trading lesson learned as a full time trader:
That money printing spree ended on NFLX October 17th, 2019. Less than 1 month of being a full time trader. Deviating and going against my plan I actually made $500 in a matter of 4 minutes. If you follow my watchlists on Twitter, I always trade with the direction of the gap. If I notate, "Long Watches" that means I will only trade it IF (and only IF) I see a long biased pattern. Likewise I will only be looking to short my "Short Watches". Plenty of times I'll call out a ticker and it immediately goes the other way. No harm no foul because there was no long biased pattern to confirm my thesis.
On 10-17-2019, I went against my plan and it worked.. NFLX gapped up to resistance and I went short when it tanked off of a short pattern.(This is known as fading). The market gave me a free lunch and then some. So now I'm walking on air in my mind:
"I'm an absolute unit"
"I'll do it again and clear another $500 to make it a 4 figure day before 9:30AM Central"
"Should have quit my job way earlier being this good."
Within 30 minutes of the open. I gave all $500 back. Yes I wanted to trade it back. Never have I had the desire to smash anything but I do understand those who do! Yes I stood there and felt like each passing second was wasted opportunity. The next 24 hours were long!
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ProTip #5: It's circumstances like that that help you in the long run. FunFact: I never once deviated from my plan since. Not ever again.
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"I could have paid for my groceries and electric for the month after 4 minutes of trading if I just took the free pass the market gave me" I felt dumb but in hindsight, I'm glad at what happened. It was this exact instance that married me to my strategy/business plan. The next day and the 7 trading days following. I didn't make 1 profiting trade. My longest ever drawdown - 11 straight trades. While researching I found out this was Decision Fatigue (I'll go over this shortly below)
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Put yourself in that situation...
You have bills and your income is strictly trading. I don't care how much a robot you think you are or how strongly you believe in probabilities, when you were in an office less than a month ago making almost 6 figures sitting in an air conditioned office knowing direct deposit is on its way every other Friday no matter how well or poorly you performed at work.. Now you're in the hot seat. Its a bottomless feeling. Now all of your friends and families words are ringing in your head.
But just like a boxing match.. you gotta take a hit to get a hit. Win some, lose some, shake hands and get back to normal life. Water under the bridge.
Mind you:
•No guaranteed direct deposit every 2 weeks.
•No more medical/dental insurance.
•401K retirement is no longer being matched.
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11 trades is nothing. You only require ~5.5 trades at 2:1RRR to make it back OR 3.5 trades at 3:1RRR. It's nothing especially in your research because you can easily just scroll a little more and see, "Oh that's just a drawdown. No big deal". How will you react in real time? Will you buckle or choke? But the thing is, I was skipping trades out of fear and JUST so happened to be picking all of the unsuccessful ones. (Decision Fatigue)
Think about those 2 weeks of being in a drawdown. Half of the month. You're not just stagnant, your account is bleeding slowly but surely. Next time you're looking at your spreadsheet/backtest/predictive model/research.. try to put yourself in those days of drawdown. It's not just 11 boxes of red with "-1R" or "Loss" in them. The screenshot above on Imgur is just a recent example.
Think about your daily routine, going to the gym, hanging with friends, grocery shopping, cooking, going to bed, waking up, doing a routine, then losing again.. and again.. and again. Try to think of life during those 300+ hours (Weekends too) of, "I haven't made money. I've lost money. And I still have bills. After paying them, I'll be closer to my set Risk of Ruin".
Here's a lesson you won't learn before going fulltime but I'll do my best to emphasize it here:
Pick a strategy. And stick with it. It can literally be anything. Don't spread yourself thin watching 20+ tickers and be a jack of all patterns/tickers. Be a master of 1 pattern and master of 1 circumstance. There's this real thing called "Decision Fatigue" which explains exactly why what happened.. happened. The article explains that the 2 outcomes of this mental strain known as "Decision Fatigue" is:

1. Risky Decision-Making
2. Decision Avoidance

Sound familiar? Does it kind of make sense now? As a new trader you have YouTube, Facebook, StockTwits, Twitter, "gurus", books recommended on Amazon, all throwing their ideas/strategies around, the market has opportunities littered all over.. Decision Fatigue is inevitable for the unprepared. Decision Fatigue happens in every profession. If you mess up at your 9-5, its just a blunder, your paycheck will remain the same. Just a slap on the wrist and move on. With trading, you make a mistake.. it's less food on your table, lights don't stay on, and/or water isn't running. That pressure adds up. No wonder so many fail...
The signs of Decision Fatigue:
•Procrastination.
•Impulsivity.
•Avoidance.
•Indecision.
When you find what clicks with you AND its either statistically or performance proven, have the courage to risk a healthy sum of your capital into it. There are strategies/patterns/styles of trading littered all over the internet:
Very broad example:
"IF circumstance happens THEN "Execution". Stoploss is XYZ. Target is XYZ. BECAUSE over a series of Y trades, I will make $X,XXX.xx".
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ProTip #6 : Strategies are all over the internet. It's your account/money, backtest it. People share their strategies here all the time and although I don't agree with them because I know what works for me, it's something to chew off of for you newer traders. YouTube is a harbor with people who give just enough info to figure their style out. You will lose trades. Sit for some screen-time and pay homage to the edge that you discover. All in due time.
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Insert key metrics and find correlations. This is how you create checks and balances to create/formulate a black and white trading plan. When I first started doing this, my spreadsheet(s) had so many columns it was annoying and would kill my desire to continue working. You'll find things that are imperative and some that are unimportant. For a lack of more colorful terms: "Throw stuff at the wall and see what sticks" Trim the fat. Rinse and repeat.
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Here's some things I used to remind myself of and perhaps it'll ring some bells for you:

•Surrender your capital to your edge. If you truly accept the risk and trust your proven edge, losses don't feel like anything nor do profits. Although we're not here to put on losing trades and yes it does feel nice to profit. I still from time to time will excited when I hit target after a series of multiple profiting trades depending on my mood.
•If you're nervous or your heart starts beating quicker when you hear the sound effect of a trade getting entered/filled. Be honest with yourself and ask yourself if you're truly accepting the risk.
•Things you can't take to the bank:

1. RRR.
2. Win-Rate
3. Number of trades.
4. "This one great trade that I hit target in less than 30 seconds and I got filled better than expected"

All of these are integral metrics. But you're trading to make money. It's up or down, green or red, profit or loss, TRUE or FALSE. So with that said, find what works flawlessly and is easy to follow. Checks and Balances. Then allocate a good sum of risk into it. I read it here all the time, "Don't risk too much" and that's great and true for new traders. But don't sell yourself short. Push yourself over the edge and admit that you know your stuff. Think of Trader A and Trader B. If you've put the time in.. don't sell yourself short. You've built enough courage to learn a business so many fail at. This business has such a negative connotation. But remember that not everybody can handle meritocracies and that's exactly what the market is. Don't try to be the best, just work harder than everyone else and the output of your input will be relative.
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ProTip #7: YouTube trading ads from gurus... they're subconsciously making you think you're a novice trader. It's in their marketing. They study marketing psychology. The EASIEST things to sell:

1. Health
2. Wealth
3. Happiness

People that are desperate for those things are the most vulnerable and these "Traders" marketers are fantastic at portraying all 3 of those things at once.
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•ProTip #8 (Broken record alert) : Write a business plan. Your strategy shouldn't take longer than 4 sentences to explain to another trader. When you have a plan that's proven through a statistic and WAIT for it to happen, you feel 100X better taking the trade. You don't even care too much when it results in a loss. Because that was your plan, you accept it much better, and you know it was just an expense for a winning trade.
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Want my strategy? "I scan for stocks with a market cap of over 250M, 10k shares premarket, gapping to support or resistance, priced over $10, and I look for a pattern biased to the direction of the overnight gap. It isn't rocket science. Check my Twitter, look at the dates I posted, and you'll notice the gist. Yes this is an edge but not the entire edge. How fast can you sift through 15 time frames? How long does it take you to fill out your order ticket? Your Fibonacci time extensions with 5 EMA's and Bollinger Bands aren't helping you. They're lagging. If they work for you, great. In my experience, they hindered my visibility.
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Pro Tip #9: Yes statistics are highly applicable to trading. Patterns do work. All patterns do is tell you WHEN to enteexit, and how many shares. Humans will never think differently of money. Be the frontrunner of the market's emotions. Nobody remembers the indecisive leader. Risk taking is a commonality amongst leaders. Trading requires courage and it's O.K. to show a bit of confidence as long as you also have the humility to admit when you're in a bad trade. (Notice how I didn't put, "wrong". You're only "wrong" when you deviate from a proven strategy.)
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ProTip #10: Risk management is 24/7. I've never heard anyone mention this but think about it a little bit. Having financial obligations can become stressful regardless of how you earn your income but its far more stressful while running a business. Not just any business, but a business where you can go to work on your A-game, do every single last thing right, trade without emotion etc... and still walk away with less money than what you came to work with. Meanwhile somebody who JUST started trading made a 4 figure profit not knowing what the heck the difference between ETB, HTB, or NTB. Think of it like this, a JV high school baseball player can hit a homerun off of an MLB pitcher once.. but how will he fare at the end of the season? Traders don't predict stock prices, traders predict the outcome over hundreds of trades. People chat me asking what TO do rather than what NOT to do. You don't learn labor intensive jobs or how to fly a plane by what to do.. you learn what NOT to do to stay alive.
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That's all I have. Once you have a trading plan underway and you're executing it, you don't have much time when your hobbies are cheap but I still do respond to chats/messages. I do get asked from a previous post when I'll build a website and to answer that: I'm learning how to build a site on rainy days. Can't put a definitive date on it. I will say that its coming, if you don't give up on this business in the next year or so, you'll see it. What I plan on putting on there:

1. RiskReward Calculators
2. Position size Calculators
3. EV Calculator
4. Dictionary with examples

I just don't want some generic WordPress site. I want my website to be stellar and a great resource for aspiring traders. Something I didn't have learning this business. I want it to be something I'd consider a staple in a trader's resources. Perhaps one day it will be referenced on this sub frequently.
FAQ:

1. "How do you prepare for a trading day?" I get behind the computer about 20 minutes before the bell. Reason being: "If you study long. You'll study wrong". If the chart isn't grabbing my attention and gets me excited, then I flick to the next ticker. I don't even know the companies I trade half the time nor do I care about a news report some journalist wrote. Also there is no magic news outlet that lets you know about "Major events that affect stock prices". If there was, I wouldn't be here because we're all subscribed to the same edge nor would I be trading my style.
2. "What would you go back to tell yourself?" Get more data. Save a little more, your hairline and sleep schedule will thank you. Take only perfect trades and don't feel forced to trade. There will be days you don't touch an order ticket. And days where you are busy and have tunnel vision. Next thing you know its time to shut it down for the day.
3. "Books?" - I try to humble myself when answering this but off the cuff, they're all mediocre. Andrew Aziz's was ok, definitely get it, it's only a few bucks on Kindle. Just don't expect it to give you strategies BUT it will give you ideas. If you're brand new, it is good as it will teach you the common vernacular of a day trader. Mark Douglas was interesting but his YouTube seminar recordings are much better. No book, Facebook group, YouTube channel is going to be the end all be all perfect strategy. Expect losses. Don't be a one hitter quitter after suffering a few tiny losses/paper cuts. Stick to it. Most books will help you familiarize yourself with the common vocabulary amongst traders and will hint ideas. It's your job to formulate the strategy and template for research.
4. "What is your background?" I was a logistics planner for a major oilfield services company. Later I then became a data/buyer analyst so yes, data analytics/research was a 2nd language for me entering trading. I did have that upper hand and did shave off months if not years for me.
5. "What is a normal day for you?" I'm always done trading after 10:30AM Central. I will hold onto a trade until right before the bell if it hasn't hit either target or StopLoss by the time I leave the house but it is absolutely closed in entirety by 2:55PM Central. After I trade, I enjoy the day. No I'm not riding around in my Lambos posting IG/Snapchat (I have neither) stories of my profits with my private jet waiting on a runway trying to sell an $7 eBook or a $100 membership (HINT HINT). I grill/cook, read, workout, ride my motorcycle, attack my other sources of income (small businesses I'm building), hit the driving range, shoot guns, etc. I live in Texas. Life is cheap and fun here.
6. "How did you discover your strategy?" I bought TradeIdeas premium, went through all of their computerized backtesting patterns, tested them. Then did what I mentioned earlier... Tried to find correlations in metrics. It distilled the trades to a strict criteria and here I am. I post on average 4-5 tickers on my watchlist. 7 max. I do not like spreading my attention thin across multiple tickers. I do not recommend buying TradeIdeas, it does have lots of bugs.
7. "What did you do/How did you get started?" Was a data analyst, was good at research and applied it to trading. My incentive was, "I could have made more money trading rather than sitting in 2+ hours of roundtrip traffic and 9 hours in an office. The data is there. Everybody sees the same charts all over the world. There are ways to make this possible"
8. "What is your % return?" (Not a fun question since a trading account is not an index or investment account. Intraday traders do not measure performance in %) I trade to make money AND pay myself, so my equity curve will look like a small loss or small gain after I pay myself. % return? I measure my account's performance in Sharpe Ratio and Risk Units. My Sharpe Ratio is ~1.85. While I yield roughly .8 - 1 R per trading day. Some weeks I make 10R. Some weeks I lose 2R. Yeah one week I might make $2,500. But the next week I might lose $300. The following week my strategy will yield $0 and the last week I might make $1,000. Some weeks suck. Some weeks are great. But overall. Just shy of 1R per trading day. Some days I'm super busy taking trade after trade. Some days I'll shut it down after 5 minutes without even filling out an order ticket. Some days I won't even see the open because there is no edge for me.. Keywords... "For me".
9. "Is enough to start trading?" Depends on where you live. Are you restricted to PDT? If not then how much are you obligated to expenses? I live in Texas. Things are cheap here. If you live in NYC or The Bay Area your expenses will be astronomical compared to mine. A $30,000 account is totally doable for a single Texan with low monthly expenses. Now if you're in California or New York? I'm sure you'll fall below 25k if you have 1 bad month. Also depends on if you have other sources of income or a full/part time job. I encourage every trader and aspiring trader to have multiple sources of income, don't rely solely on trading. Not just for the sake of mitigating pressure but also for sanity. If you have a family to provide for, I don't know what that's like, you never know when Little Johnny is going to randomly pick up Trombone lessons for a school program/play while little Suzie needs transmission work in her car because a simple solenoid went out. $1,700 later.
10. "Why do you need so many monitors?" I use 3 for trading. The 4th is for music. The other 2 are useless while trading. That's for trading though. When I made the decision to go full time, I knew I was about to go off the chain with research. And sifting between spreadsheets, a platform to see multiple timeframes for a pattern to backtest. My attention span is short, I'll lose my train of thought before I open the other tab to input data. But the main reason was for research. It's such a time saver and is a headache repellant when doing research while everything is laid out in front of you. Now that I have a system. I'll most likely be treating myself to 2 ultrawides for Christmas.

As always, thank you to everybody who takes time out to message me and letting me know some people read these and show appreciation. I would say, "Good luck" but there is no luck in trading. Just statistics. Remember that!
In conclusion: Yes. Full time trading is possible, depending where you live/monthly expenses and obligations. You're more likely to become a profitable trader than a professional athlete. There is a level of uncertainty each day, perhaps each week, doubtful each month, and definitely not each year. If I ever want a raise, I just consult my business plan and financials, then decide if I can handle it mentally. If you have medical issues, get a part time job for the benefits. If you're healthy, just be careful.
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All the best!
-CJT2013